2023年1月25日

美国东部标准时间2023年1月25日上午09:04马萨诸塞州威豪市——(美国商业资讯)——加速电子商务的领先云平台YOTTAA, Inc.今天宣布发布该公司关于电子商务网站上使用的第三方技术性能的最新版本的年度指数。“2023年电子商务技术指数”旨在帮助零售商研究其网站的新技术，并了解第三方对网站整体性能的影响。品牌和零售商正在为他们的电子商务堆栈添加越来越多的技术，以追求转化率、流量和运营收益。仅在过去一年，零售网站上安装的第三方技术数量就增长了19%，典型的网站增加了7项增量电子商务技术。但是，除了这些技术带来的创新收益之外，许多零售商还难以确定它们对网站速度、在线体验和转化率的影响。2023年电子商务技术指数考察了619家最广泛采用的电子商务第三方的网站性能影响。本报告中的数据是在一个月内(2022年12月)收集的，代表了使用YOTTAA电子商务加速解决方案的近2000个电子商务网站的55亿次页面浏览量。作为其平台的一部分，YOTTAA的第三方知识库是一个全面的第三方数据存储库，随着每次页面浏览量的增长，每天都会增加数亿个真实的购物者数据点。通过这个知识库，YOTTAA对其客户使用的所有第三方的站点性能数据有深入的可见性。 The YOTTAA platform also detects site performance violations of individual third parties. These violations are used to create Performance Impact Ratings (PIR). Using these PIRs, YOTTAA assigned a color code of red, yellow, and green to each third party evaluated in the index across the most frequently adopted eCommerce technology categories. Slower loading third parties are labeled red, neutral are yellow, and faster loading technologies are green. Below are some of the key findings from the 2023 eCommerce Technology Index: 17% are in the Red – Of the 619 third party eCommerce technologies rated in the index, 17% received a “red” rating meaning their presence on an eCommerce site has a consistently negative impact on site performance. Key Tech Features are Slow – Site performance impact varies by technology category and the categories with the most red ratings in the index are ones that are very important to brands, such as user generated content, chat, and commerce search. As a result, retailers should expect a heavier site performance impact from these categories. Certain Core Web Vitals are Hard to Meet – Largest Contentful Paint is the Core Web Vital metric that troubles eCommerce brands the most. The tech categories that are making it hardest for brands to meet this Google benchmark are image hosting, CMS, and tag management. Optimization = Faster Sites & Higher Conversions – To realize the full potential of third party technologies, each must be optimized to limit the negative impact on site performance. For example, findings show that shaving just 1 second off page load time through the optimization of 3rd parties and other digital site elements decreases bounces by 9% and increases conversion by 6%. “As brands continue to rely on the benefits and return on investments from third party technologies, so too must they appreciate and weigh the total cost of integration, including their impact on site performance,” said Rich Stendardo, CEO of YOTTAA. “The 2023 eCommerce Technology Index provides brands with granular performance data for third parties on their sites so they can best measure the overall impact their tech stacks are having on their business.”