2022年11月18日

2022年11月18日，苏黎世和加利福尼亚州布里斯班/美通社/——运动运动品牌On今天宣布扩大其Onward转售计划，包括该品牌强大的服装系列。On的粉丝们现在可以在其鞋类产品之外，购买各种各样的二手男女表演服装。在电子商务操作系统Trove的支持下，Onward计划是On现有ESG计划的延伸，专注于通过创新推动可持续发展，并提高On产品组合的循环。最初，Onward于2022年9月专门推出该品牌的鞋类产品，并得到了感兴趣的消费者的广泛积极响应。最初推出的成功使其扩展到服装，包括上衣、裤子、跑步紧身衣、夹克和其他必需品。“在安永，我们致力于改善我们的环境和社会影响，”安永的联合创始人卡斯帕·科佩蒂说。“我们的目标是激励人们以尽可能低的足迹使用高性能设备。向我们的美国社区迈进是一个重要的里程碑，但作为一个运动品牌，我们想走得更远。我们已经看到了人们对购买和交易二手设备的巨大兴趣，我们很高兴通过这次扩张来满足更多人的需求。”自成立以来，On一直高度关注其全球环境足迹，致力于实现雄心勃勃的可持续发展目标，以提高回收织物的循环性和使用率，并减少碳排放。 Onward is the latest venture that will help the brand take responsibility for every product and its afterlife. Trove's Recommerce Operating System has the ability to process millions of items and offers end-to-end item intelligence to deliver profitable and sustainable growth at scale for leading brands like On. Unlike marketplaces, Trove powers trade-in and resale within a brand's unique ecosystem, giving each brand partner an opportunity to own the experience and engage with new and existing customers. About On On was born in the Swiss Alps with one goal: to revolutionize the sensation of running by empowering all to run on clouds. Eleven years after market launch, On delivers industry-disrupting innovation in premium footwear, apparel, and accessories for high-performance running, outdoor, and all-day activities. Fueled by customer recommendation, On's award-winning CloudTec® innovation, purposeful design, and groundbreaking strides in sportswear's circular economy have attracted a fast-growing global fan base — inspiring humans to explore, discover and dream on. On is present in more than 60 countries globally and engages with a digital community on www.on-running.com . About Trove Trove's Recommerce Operating System™ powers trade-in and resale for world-class brands and retailers, delivering profitable and sustainable growth at scale. Lululemon, Levi's, Patagonia, REI, Eileen Fisher and Arc'teryx are among the leading global brands leveraging Trove's technology to create and profit from their own branded resale programs. A California Benefit Corporation, Trove is accelerating the shift to a new era of commerce essential to a sustainable future. The company ranked number 1,944 on the Inc. 5000 list in 2022. To learn more, visit Trove . AD