2021年10月7日

盖蒂图片社美国电子商务和企业家,在一遍,确定科技初创公司听起来像明天的零售领域,但是今天在这里。例如,会话。他最近发现向导,这是建筑的一个最强大的AI-driven会话商务平台知识和其他投资者相信将彻底改变移动购物。NEA的托尼·弗洛伦斯最近领导了一系列的一轮融资5000万美元。没有坏的业务。向导的创始人兼首席执行官梅丽莎Bridgeford明智地专注于B2B模式,将会使企业和消费者购物和交易通过文本,让用户完全绕过web通过文本和执行整个购物体验,导致更高的转化率和增加销售。第一轮的基金被用于投资于技术和人才。“我们关注雇佣顶级工程师在人工智能与经验,机器学习,和NLP(在机器学习领域)和扩大我们的跨功能团队,包括销售和运营,“Bridgeford说。“我们总部设在纽约和全国招聘工程师远程技术支持团队。”“基于Web的电子商务是桌面,发明”Bridgeford说。“基于网络的电子商务正在挤到移动非常失败。 It’s full of friction, full of time and steps and compromised by the checkout process, which is more screens and more clicks. Because that, conversion rates are cut in half. They’re 4 percent on mobile and 2 percent on desktop. Bridgeford saw the fundamental shift to mobile solutions in every sector of her own life, citing ride share apps and payment services. “I really recognized this pain point and wanted to solve it,” she said. “We're on the cusp of being able to provide a very user-friendly format and a powerful scalable format on the back end. We’re white-labeling our technology and enabling brands and retailers to be able to transact with consumers via text.” Recommended For You Fewer stories like this The conversational commerce market is on the path to exploding into a trillion dollar market by 2030, and that’s a conservative estimate, Bridgeford said, adding that a large portion of the population is “craving this technology.” “Having spent most of my career so far in e-commerce, it’s been clear that conversational commerce is the future of retail,” said Marc Lore, serial entrepreneur and investor in Wizard. “With deep learning becoming more pervasive, the ability to create a hyper-personalized, conversational shopping experience is going to transform how people shop — and I’m confident that what Melissa and the team at Wizard are building will lead that transformation.” “Mobile first solutions are reshaping the delivery of products and services across every sector of the economy, from ride-sharing to payments to groceries, and there is tremendous opportunity to accelerate innovation with AI, machine learning and other emerging technologies,” said Tony Florence, managing general partner, technology at NEA. “Conversational commerce has the potential to transform e-commerce, and we are thrilled to partner with Wizard as they seek to revolutionize mobile shopping.” Accel also participated in the round. Lore, Florence and Sameer Ghandi, a partner in venture capital firm Accel have seats on Wizard’s board. Wizard will focus on consumables and replenishables because of the high repeat orders and low discovery rate. Consumers don’t have to do as much research on, say, laundry detergent, as the would if they were shopping for an Apple Macbook. Bridgeford pointed out that across categories there's a portion of consumers who have already decided on what to buy. “Even for higher discovery categories, text captures consumers who know what they want,” she said. High frequency purchase rate consumer packaged goods are especially attractive for Wizard out of the gate. “That includes the beauty and wellness space as well as other sectors we're targeting,” Bridgeford said. “Text isn't meant to capture 100 percent of sales, it's meat to capture 20 to 30 percent of sales and really grow your sales base.” Text is capturing a growing consumer type, people who are using Uber