2021年9月13日

La Beaute法语,法国制造的企业对企业市场的独立品牌,董事长巴普蒂斯特勒Guay文森特加仑2021年9月12日分享:La法语Beaute第一企业对企业市场致力于负责任的化妆品,旨在促进和加快自主化妆品品牌和经销商之间的关系。使用一个简单的和敏捷的商业模式,启动与Wizaplace, Saas交钥匙解决方案提供商创建一个网站针对专业人士的需求。中,杜利,创始人和主任这个新球员在法国市场,新的eco-responsible化妆品品牌的爆炸,恰逢新消费者的期望和购买习惯,意味着分配方法的转换。“我们需要加快离线和在线消费体验,”她解释说。在奢侈品行业25年之后,这位前娇韵诗和娇兰执行官注意到缺乏年轻的法国的绿色美容品牌零售商的货架上,当消费者在寻找法国品牌承诺。这引发了一个平台的概念能够促进和加快建立年轻品牌和零售商之间的联系。降低零售准入壁垒”年轻品牌通常很难找到媒体或零售商因为启动时,他们通常只有大约十引用而一大群通常会提供超过300;这不是相同的投资回报买家,”强调了企业家。中杜利相信独立品牌振兴的关键作用法国化妆品市场的一个世界上最具挑战性的,高度集中分布系统和消费者用于一个非常高水平的质量。据她介绍,在许多地方和自主品牌创建的,每年有很多有前途的公司能够改变线路,尤其是更负责任的产品。 "We exclusively chose French brands, with a clean formula and aiming for zero waste. We are looking for disruptive and committed products, such as chewable toothpaste, waterless formulas, bamboo fibre linen, natural perfumes,...". To facilitate the interaction between these start-ups and the various distributors in the sector, La Beauté Française does not require any subscription, nor any fixed costs, and only pays itself via a commission on the sales made. Access to the platform, therefore, does not involve any drain on the brands’ cash flow as long as no sales have been made. The platform also makes it easier to grasp the complexity of retailing and to access its variety in a much easier way. "Distribution channels on the platform are varied, such as in-home players, beauty salons, hairdressers/barbershops, hotel spas, drugstores and pharmacies, perfumeries, perfumery groups and chains, department stores and travel retail," details Marie-Laure Durier. A user-friendly and ergonomic platform For her project, the founder wanted a technological solution capable of managing the complexity of the sector, adapted to the needs of professionals while offering an attractive and functional interface. "In addition to cosmetic products, we also have products for professionals such as linen, aesthetic outfits, or gift packs," she explains. We chose to manage the variety of products through a system of tabs allowing for easy navigation between the different categories offered. To launch the first BtoB marketplace dedicated to French beauty, Marie-Laure Durier chose to work with the publisher Wizaplace. "La Beauté Française was launched in a few months using our all-in-one marketplace solution. As with any BtoB platform, payment was a key issue. Adapting payment terms and allowing 30-day direct debit was a prerequisite for La Beauté Française to meet the expectations of both professional buyers and sellers," explains Eric Alessandri, CEO of Wizaplace. To access the platform, the various stakeholders must identify themselves and show that they belong to the beauty or well-being sector via an online registration form. Once their registration has been validated, retailers have access to professional prices for the different products on offer and only need to place an order!