2022年11月16日

每日能源内部发布于2022年11月16日由莉斯凯里©伤风能源产业过渡到清洁系统,电力公司关注客户互动是解决增加项目招生数量,使客户行为的变化。在小组讨论全国公用事业监管专员协会(NARUC)年度会议周二在新奥尔良,明尼苏达州公共事业委员会副主席乔·沙利文说积极倾听客户和与他们合作,找到他们所需要的解决方案将帮助客户之间的桥梁,说他们想要获得清洁能源项目和程序采用率较低。“当我想到客户互动,真的是为我们的客户解决方案提供商,”克里斯·克拉克说,总统Xcel能源明尼苏达州,北达科塔州和南达科塔州。“这是预测他们需要什么…我想很多客户很兴奋我们的清洁能源的领导。他们兴奋的事情在我们的行业。但它也是关于我们,帮助他们与他们的企业。“订婚,梅丽莎Lavinson说,国家电网公司事务主管,比以往任何时候都重要投资和供应链为客户创造更高的利率。”,因为在那里我们也使清洁能源过渡和特别,我们现在我们都经历更高的价格,我们必须特别进行客户细分,往往是最少的投入;现在我们需要帮助他们的资源,”Lavinson说。首席营销官Indran Ratnathicam节能软件公司向上的照明器,说客户互动也可以降低成本。 “Getting customers in the right rate program and the right billing program is not just about making them happy, it’s about bringing down system costs,” he said. “The more customers actually participate in these things, the more benefits are realized, which is how we bring down costs.” That may require bundling services that will get customers to engage with the utility, he said. Ratnathicam gave the example of one of Uplight’s clients who bundled flat billing with digital thermometers. “Normally, that would be two different programs. What we found was that when we put them together, a couple of things happened. The first was that customers kind of liked it,” he said. “There was a 100 percent sign-up rate for both things at once. And another benefit on top of this was a six percent drop in overall usage because we got the benefit of the digital thermostats.” Connecting to customers where they are to initiate that engagement may mean partnering with other organizations, Clark said. “I think as we work even harder to make sure that our programs are equitable and that we’re touching all the communities that we serve, I think we have an opportunity to really double down on (working with partner organizations),” he said. “I think the careful selection and the full utilization of partners can help us be successful. It also gives us the opportunity to look at places to help make programs something that really connects.” Finding the money to spend on that engagement is key, Lavinson said. As investments grow, rates may increase, which requires more customer engagement to explain why rates are rising. Additionally, finding ways to engage customers to increase program adoption rates takes time and money. But advancing budgets that allow utilities to spend money on getting those engagements approved is a challenge, she said. Currently, customer engagement is done on a program basis, she said, but that should be done with a more holistic approach to reach more customers. “Typically, when we go in and do our filings, those are the first things that get cut,” Lavinson said. “We get decisions back all the time that say, ‘You don’t really need that much,’ which I understand. We’re all trying to maintain rates at a low cost for our customers. But I think we’re recognizing that customer uptake and participation in more and more of these programs actually is an overall benefit to customers, to system cost, and customer cost.” “I think we need to think carefully about what those dollars really are and why they are being proposed, and then how to better utilize them and make sure that we actually are maintaining levels of customer engagement,” Lavinson added.