TradeBriefs

2014年5月14日

Jubin Mehta | 2014年5月14日上午9点0 Sreekumar Vijaykumar是哥伦比亚大学校友在IT零售行业工作了6年,德勤和IBM。回到印度后,Sreekumar启动NIIT零售的想法——生产行业专业人士对零售市场做好了准备。Sreekumar成立2007年印度零售,零售培训和业务服务公司。他们的专长在于核心零售领域销售,规划、分类、定价和需求预测。除了运行服务公司,一个博客,IndiaRetailNews.com,也推出了,得到了很好的牵引考虑。“我们跑了一年,这是变成一种生活方式的业务不错,但它并没有真正激发我们,“Sreekumar说。又从那里,他们改变了商业TradeBriefs,每天的电子邮件时事通讯服务,帮助专业人士成为行业专家。研究小组解释一天最高的行业新闻,并提供个性化的行业洞察力和工作简报。管理是人类+一个学习算法。零售,快速消费品是其核心产业,但现在已经扩大到10个行业领域。 The company has been growing over the years and has now crossed 7.5 lakh subscribers for their newsletter. Email newsletters might look like an old school business but the company was backed by 500Startups last year with $100k. It makes business sense and there have been many successful companies on this model — Daily Candy (newsletter having info about fashion, beauty, entertainment, etc that was sold for $125 million), Thrillist (similar to Daily Candy but for males), Help a reporter out (newsletter connecting reporter with sources), etc. “We’re moving aggressively over the channels to get more subscribers and are also moving closer towards a product to leverage on the user base,” says Sreekumar. But with the changing times, a movement towards a product would also be necessary. Tradebriefs is building an industry specific social network where a person would be connected to people in their industry, and areas of interest. The product is planned to take some shape in a month’s time. TradeBriefs has subscribers mainly from India and also has some direct traffic, but email newsletter is its core business. The startup generates enough revenues to sustain a team of 16 (eight full time) and their model revolves around lead generation and ads. For instance, if an Adobe wants to do targeted ads, TradeBriefs has the user data to make that possible. “We create our own content as well but our expertise lies in curation. Our algorithm is also getting better and we’d be using a lot more technology to make the process more intelligent and better,” says Sreekumar. TradeBriefs has been at it for more than four years and the growth has been steady. Another startup from India in a similar domain that has active forums for industry experts is Cite.co . For these companies to reach the next level and scale, they’d need to push on the product and see if they can get similar traction.