《时代》杂志

2023年7月2日

注意力经济——一项由日本电通加拿大和沃尔特Flaat采访时,首席数据官2015年《时代》杂志发表了一篇文章,标题是“你现在比金鱼的注意力持续时间较短。“据说这是基于微软的一项研究指出,平均注意力金鱼是9秒。但人类,我们的数字生活方式,2015年8秒后现在失去注意力。根据这个故事,“加拿大的研究人员调查了2000名参与者,研究了112人的大脑活动使用测量(脑电图)。微软发现,自2000年以来(或移动革命开始时)的平均注意力从12秒下降到8秒。”日本电通加拿大的一项研究关注和同情的力量(需要注册)有一些好消息和一些坏消息关于这个话题。首先,坏消息。如果最初的研究是正确的,和较小的注意力是基于我们大脑的适应数目惊人的刺激,我们在我们陷入困境。刺激的量,根据这项研究。我们已经从消费55小时一周的内容从2015年49小时。我们采取双移动广告的数量从2015年的每天5000广告2023年1万的广告。 The good news? We are better at multitasking :-). Seriously, the study does have some surprising ideas, not how to fix the attention span problem, but at least how to cope with it. My guest is Walter Flaat, Chief Data Officer for Dentsu Canada. Bring Back the Bookstore – An interview with James Daunt, CEO of Barnes & Noble Books stores are dead, right? They’ve been killed off by the unstoppable force of internet commerce and ebooks, right? I mean, nobody is interested in going to an actual store, wandering around looking at books when you can just download to your Kindle or Kobo or whatever. That may be what people think. It has to be true. After all, you’ve read it on the internet or perhaps heard some expert say in on a podium. But like the famous Mark Twain quote, rumours of the death of bookstores may also be exaggerated. At least one bookstore chain is actually seeing a resurgence and are doing very well, thank you very much. And this time it’s the New York Times that broke the story about James Daunt and the incredible story of Barnes and Noble. Daunt did what others would call impossible. He brought Barnes & Noble back to not just profitability, but growth. The company is actually expanding its number of stores. And he shares that strategy and more with us on this special “in the summer” interview, originally broadcast in my other series “ Leadership in the Digital Enterprise. ” I hope you enjoy both of them. And of course, please let me know what you think. There’s a check mark or X you can select under this article and your comments go straight to my desk. And even if I’m reading a book on the dock, I still make time to read every comment, even if I have to refocus every 8 seconds. Would you recommend this article? Share