ETC集团

2023年4月2日

2023年3月28日的过渡过程按顺序统一全球Netceed品牌计划超过六个月,从集团的品牌在美国、法国和英国。Netceed等集团全球电信增值经销商网络和数字基础设施行业,3月27日宣布其有意重塑组织Netceed名称。每一份新闻稿,移动,该集团的全球品牌将集成到一个单一的组织包括:科大,沃克Comstar供应,和在美国Multicom;在法国EuroTechnoCom;在英国Comtec、卡塔尔、阿曼、阿联酋、香港;在以色列ILDC;摩洛哥等网络;三碘苯甲酸温度& Vertriebs GmbH是一家奥地利。公司的声明表示组织的统一反映了已经成熟的全球影响力和本土经验的公司由ETC集团,现在合并在一个全球品牌。过渡过程按顺序统一全球Netceed品牌计划超过六个月,从集团的品牌在美国、法国和英国。 The new name, Netceed, paired with a bold and vibrant new brand design, embodies the company’s stated commitment "to shaping the future of global communication networks with agility, flexibility, and reliability. The dynamic and future-forward visual design channels the company’s focus on innovation and solidifies its dedication to delivering cutting-edge solutions with an unmatched level of telecom industry expertise," continued the press release. Company profile ETC Group, soon-to-be Netceed, was founded in 1993 by Cédric Varasteh, and is a value-added distributor of passive and active telecommunications equipment and tooling providing technical and logistics platforms and services for network deployment, upgrades, and maintenance, supporting technologies including FTTH, FTTx, HFC, Wi-Fi, 5G/mobile , and data center infrastructure . With over 30 years of industry expertise, the company is backed by majority owner, international private equity firm, Cinven, with Cédric Varasteh and Carlyle Europe Technology Partners (CETP) holding significant minority stakes. ETC Group has over 1,250 employees across more than 40 locations that span 14 countries, and supports 15,500+ customers worldwide including major American and European cable operators and telecommunications service providers. CEO Cédric Varasteh commented: “Our group has transformed rapidly through acquisitions, organic growth, and Investor backing from Cinven and Carlyle Europe Technology Partners. This momentum and evolution into a singular impactful brand marks a huge milestone for our group and renews our one team, one vision, one goal mentality under the name Netceed.” Of new branding, Lindsay Hittner, the company's director of marketing, remarked: “This is a symbol of change, not just a change of symbol. Netceed’s evolved branding crystalizes the role we play in the industry as a leading global distribution telecoms specialist, while honoring the 30-year legacy of ETC Group. By keeping the letters ‘etc’ in our new name, we’re paying homage to the incredibly dynamic organization Cédric has built.” The rebranding announcement follows on the heels of the company's appointment of Alper Turken, telecommunications executive, as to the role of deputy CEO, to lead global growth alongside Netceed CEO, Cédric Varasteh. Turken stated: “The timing of our rebrand aligns with our global integration. This group has the right mix of people, products, partnerships and processes and continues our unwavering dedication to unlocking value for our customers and partners on a global scale.” Separately, the company also recently announced its acquisitions of BTV Multimedia and Amadys; both transactions are subject to customary regulatory approvals. Netceed touts its comprehensive offering of 70,000+ products from close to 1,000 industry-leading suppliers, along with its value-added supply chain solutions, to support carriers’ seamless delivery of high-speed internet, video, data, and voice services to residential, business, and mobile users. For more news, projects, and profiles in the ICT cabling and connectivity sphere, subscribe to the CI&M newsletter and follow us on LinkedIn , Twitter , and Facebook . Continue Reading