2022年11月21日

纽约-(商业连线)-雅虎今天宣布继续扩大其无cookie身份解决方案雅虎ConnectID的规模，与五个新的互操作性合作伙伴，包括Annalect的Omni ID、Alliant、AdPredictive、ShareThis和Tealium。新的合作伙伴现在将支持雅虎ConnectID，因为广告商和出版商寻求隐私优先的解决方案，以推动活动的个性化、性能和衡量。雅虎首席营收官伊丽莎白•赫布斯特-布雷迪表示:“两个行业变化正在加速采用雅虎的ConnectID。”“首先，在今天的数字环境中，每一分钱都很重要，这使得广告商和出版商确保活动是相关的、可衡量的和有效的非常重要。其次，广告商和出版商开始意识到不仅要保持可寻址性，还要解决不可寻址性的重要性。这帮助雅虎的解决方案在广告商和出版商中迅速扩展，成为最被采用和互操作性最强的解决方案之一。”Yahoo ConnectID建立在差异化的、确定的和全渠道的数据集上，具有可伸缩的、可选择的、跨移动、桌面、搜索等的直接消费者关系。Yahoo ConnectID还直接与领先的数据管理平台(dmp)和客户数据平台(CDPs)集成，以获取和激活第三方数据。这种互操作性使Yahoo ConnectID能够匹配合作伙伴的id数据，在雅虎的需求端平台(Yahoo DSP)内实现无缝的受众激活和测量，并为雅虎的供应端平台(Yahoo SSP)的用户带来货币化效益。在直接消费者关系和合作伙伴的推动下，Yahoo ConnectID今天在美国拥有1.67亿认证用户。当没有ID时，Yahoo ConnectID解决可寻址库存问题，雅虎支持下一代解决方案。 The Next-Gen Solutions machine learning is trained by Yahoo’s quality data of known users, and then the algorithm pairs contextual with real-time data signals to infer audiences without IDs from non-addressable inventory. “The continued and rapid expansion of Yahoo’s identity solutions, Yahoo ConnectID and Next-Gen Solutions, is a testament to the offerings as the market grapples with existential questions on privacy, audience and inventory monetization, performance and measurement,” added Herbst-Brady. “Whether you are a brand or publisher, these solutions can help you meet your campaign goals and business objectives amid unprecedented change and uncertainty.” “As the industry continues to prepare for a cookieless digital landscape, publishers need a solution that enables maximized first-party data, while preserving consumer value and trust,” said Yi-Fang Yen, Senior Vice President, Digital Media at Realtor.com. “As a company with a profound publishing arm, Yahoo understands what publishers need and advertisers want. By integrating Yahoo ConnectID, we have seen a 4x increase in fill rate on cookieless browsers.” “The identity-constrained future is a two-sided challenge – when identifiers are present and when they are not,” said Herbst-Brady. “To be successful, advertisers and publishers need to adopt solutions for both. Yahoo offers an integrated approach to identity. Yahoo ConnectID for addressable inventory and Next-Gen Solutions for non-addressable inventory.” Yahoo ConnectID is backed by millions of differentiated 1-to-1 consumer relationships, billions of cross-screen data signals, and a privacy-first ethos, with consumer choice at the core of every decision. About Yahoo Yahoo reaches nearly 900 million people around the world, bringing them closer to finance, sports, shopping, gaming and news—with the trusted products, content and tech that fuel their day. For partners, we provide a full-stack platform for businesses to amplify growth and drive more meaningful connections across advertising, search and media. To learn more, please visit yahooinc.com . Contacts