2023年8月17日,

分享:发芽社会本月早些时候宣布收购薄铁片媒体,其中最著名的市场上影响力营销和社交智能平台。1.4亿美元的交易头寸发芽成为领导者影响力营销管理——但这并不是大多数人正在谈论的故事的一部分。更深层次的故事的发芽的新收购与扩大影响力营销角色对更广泛的社会媒体营销空间,和角色,可能有一天在品牌的社会策略。发芽的薄铁片是最新的一系列动作由社交媒体管理公司来支撑他们的影响力管理功能。给定大小的萌芽的社会,它的位置在社会营销空间,这个新的收购可以被视为一个转折点,和社交媒体管理平台不提供影响管理功能可以出局。“行业分析师估计,近50%的CMOs增长影响力营销支出2023年,代表第三预算增长最快的地区,“发芽社会首席营销官杰米•吉尔平著说。“我们想象一个世界,品牌可以提高业务洞察力与深深的倾听工具,简化工作流程,统一影响力营销和社交媒体管理和衡量ROI影响者,支付和有机社会和营销活动。“薄铁片媒体提供了一个统一的解决方案,使机构和品牌营销人员通过ROI方法量化影响运动的影响和趋势报告。公司与一些最大的品牌,已经收到了大量的行业赞誉和认可在过去的几年里。发芽社会2010年袭击现场,在社交媒体正成为企业营销的基石。创始人亚伦兰金彼得•Soung Justyn霍华德,吉尔劳拉承认需要一个全面的平台,可以简化和增强品牌管理他们的在线形象。 Thirteen years later, Sprout Social has had many notable acquisitions, including the social analytics firm Simply Measured and Repustate, a sentiment analysis and natural language processing company. This latest acquisition of Tagger Media marks another big step in the evolution of social media management, positioning Sprout to deliver the next generation of social insights to both brands and agencies. “By bringing Tagger’s influencer marketing software together with Sprout’s suite of solutions, brands can tap into robust insights and analytics to develop more effective influencer campaigns, discover influencers who authentically align with their brand values and audience, and track performance and measure conversion to more accurately report ROI,” says Gilpin. Gilpin describes the acquisition as a strategic one, but heavily influenced by Tagger’s existing team and the inherent similarities between the two companies’ platforms. “We approached this acquisition with a strategic focus on finding the right product, the right partner and the right team. We knew quickly that Tagger would make for an incredible fit with Sprout,” Gilpin says. “The Tagger team is a smart, customer-first group that built software with the same elegance and usability as Sprout.” For now, Sprout and Tagger will remain two separate products. However, Gilpin doesn’t rule anything out, and says the two teams will identify the most beneficial areas of alignment between the two products going forward.