2023年3月16日

三件事爱筹集4100万美元,一个公司需要坚实的牵引和一个巨大的市场。我不奇怪,这些部分的故事,特别是,都很好。清楚,大胆的任务(图2)了一个良好的开始。图学分:StudentFinance(打开一个新窗口)偏好是未来建筑,并能够对未来有一个清晰的愿景的一个至关重要的部分。StudentFinance第二节甲板滑的什么来定下基调:BHAG,作为行业——它叫大,毛茸茸的,大胆的目标。StudentFinance非常清楚他们的建筑和他们是谁建筑了,它真的帮助投资者co-dream创始人。这张幻灯片邀请投资者加入旅程,投球时所有创业公司都应该做的事。什么是大目标,大改变世界上你想看吗?带来生命,你犯了一个巨大的第一印象。制定一个明确的问题空间(图4)必须爱一个明确的问题。 Image Credits: StudentFinance The company goes from a great mission to discussing what the opportunity looks like. From there, it moves on to this slide, talking about the three big problems getting in the way of a global, comprehensive approach to upskilling. Having a clear, well-articulated problem statement goes a long way toward helping an investor get a feeling for how big, how serious and how urgent the problem is. Ideally, it should also hint at how prevalent the problem is (i.e., how many people are experiencing it). Breaking down the problem into three easy-to-grasp segments like this is particularly elegant. Funding is an obvious one‚ people are worried about money — but finding jobs and getting career guidance are less obvious slices of this challenge at first glance. Bringing it to life by using the short example questions underneath helps humanize the problem. All very well done. Promising early metrics For a company raising more than $40 million, I would have expected pretty beefy metrics. Of course, I have nothing to benchmark it against, so I don’t know if these metrics are actually good or great, but the investors must have seen something. The win here, though, is identifying and reporting on metrics that seem key to the company: [Slide 10] Metrics, metrics, metrics. Image Credits: StudentFinance Some crucial numbers are missing here, and in any other circumstance, I would give the founders a hard time. You can tell a lot from a company’s metrics — both the KPIs themselves, of course, but also the figures that a company believes are key to its growth. StudentFinance overlaps these metrics on the UN sustainable development goals , which is a great way to signal how it can be a force for good in the world. Again, elegantly done. The number of people reskilled and the value of tuition fees are both crucial numbers (although I can’t figure out what ISA stands for, so perhaps there’s an opportunity for a tweak there). Job creation, salary generation and finding that half of the folks who go through the program land jobs are all key indicators that make a lot of sense. Some crucial numbers are missing here, and in any other circumstance, I would give the founders a hard time, but the team already let me know that “sensitive revenue, cost and unit economics slides” had been removed — and those are exactly the type of metrics that I would like to see here. In the rest of this teardown, we’ll take a look at three things StudentFinance could have improved or done differently, along with its full pitch deck!