KASI洞察力

2022年7月27日

27-07-2022 10:25:54 |:鲍勃Koigi |点击:175 |标签:赢得在全球增长最快的市场,决策者需要更好的能见度对非洲的现实经济,市场,和社区通过消费者的镜头。品牌已经意识到在非洲日益增长的需要更新,聚合,趋势数据,过时的报告的日子已经过去了。变化是唯一不变的这些天,当地领导人的需求洞察力业务除了实时的速度跨市场和相关的数据集。帮助企业和品牌加速增长和赢得整个非洲大陆,Kasi洞察力,非洲的决定的情报公司和创造性VMLY&R肯尼亚、营销机构,宣布了一项新的伙伴关系,以帮助品牌赢得消费者与智能和数据驱动营销。创意VMLY&R提供实证和历史验证示范品牌的成长和衰落,及其指标与当前和未来的财务业绩。他们独特的模型使他们能够评估和诊断品牌权益,忠诚和图像尺寸,然后制定出战略框架实现市场成功。最近的伙伴关系之前意识到营销正在改变,需要更多的数据来讲述故事,与消费者在非洲。”作为一个创新的和前瞻性的机构,我们想要更多的数据驱动的,因为我们的客户对我们的要求也越来越多,和消费者数据提供了巨大的价值从规划、执行、和绩效管理,”吉尔Kemami说创意VMLY&R董事总经理。创意VMLY&R和Kasi洞察力将共同开启消费者洞察,共同创造内容和创新品牌在非洲肯尼亚,后来。在数字时代,作用于“直觉”运营和战略决策时,早已不复存在。 A deeper understanding of consumers will unleash tremendous innovations and opportunities for brands in Africa. “We are excited to work with Creative VMLY&R to bring some of these insights to life through the work they do for brands. This partnership underscores our commitment to empowering business leaders and entrepreneurs to make crucial decisions with confidence,” concludes Yannick Lefang, CEO Kasi Insight. [Column] Tracy Bolton: How to close the gap between sustainability and profitability New research has highlighted the challenges most organisations face with balancing sustainability and profitability ... read full column here [Column] NJ Ayuk: Long-term sales contracts could be key to Senegal and Mauritania’s natural gas success In 2020, rich natural gas resources offshore Mauritania and Senegal were the subject of the biggest long-term liquefied natural gas (LNG) contract signed that year ... read full column here [Column] Tobias Alando: Key learnings from the waste management journey The perception of waste as an unwanted material with no intrinsic value has dominated attitudes towards proper waste disposal ... read full column here INTERVIEWS. [Interview] Louis Ojong, Founder & CEO of King Software Technology – KISOTEC