2022年11月22日

Betafi是一个统一的用户研究平台，已经筹集了130万美元的前期种子资金，由Together Fund、Entrepreneur First和Titan Capital领投，Nir Eyal和来自Razorpay、Pine Labs、Snapdeal、Livspace等领先公司的创始人参与。畅销书《钩》(Hooked)的作者、全球著名的思想领袖尼尔·埃亚尔(Nir Eyal)说:“我非常高兴支持Betafi，因为他们简化了用户研究，所以伟大的产品是基于坚实的客户洞察构建的。”虽然世界可能已经转向了敏捷的、快节奏的开发，但用户研究仍然是一个手工的、耗时的、令人生畏的过程。结果，80%的新产品没有通过早期测试，导致了昂贵的返工。这激起了创始人Arjun Arora和Ethan Sherbondy的兴趣。两人在之前的工作单位——Singtel和Stripe——也遇到过类似的挑战。Betafi正在重新定义用户体验研究领域，帮助产品团队轻松地进行用户访谈和可用性测试，以验证他们的想法、设计、beta软件和网站。该平台与领先的产品设计和协作工具(例如Zoom、Miro、Figma和Adobe XD)无缝集成，使得在产品开发过程中协作和建立反馈循环更加容易。“用户研究仍然是一个手工过程，涉及相当数量的物流。我们希望把繁忙的工作从这个过程中去掉，这样你就可以专注于真正重要的事情——挖掘洞察力。 Ultimately, we really want UX research to be as ubiquitous as software testing is today,” said Arjun Arora, CEO, and co-founder, Betafi. Betafi saves users up to 30% of total research time and effort, allowing them to focus on extracting meaningful insights to build incredible products. Betafi is making research accessible to everyone from seasoned UX researchers and designers to product managers and founders. It expedites and enriches the process with an underlying principle to build the right product from the start and avoid costly engineering and reiteration work later. Shubham Gupta, Partner at Together Fund which is the lead investor in this round said, “We are entering a unique phase where not only are Indian founders building world-class products, but they are doing it faster. But to build a strong product, customer feedback is imperative. Betafi is the bridge that helps founders get from idea to MVP and MVP to PMF. Arjun and Ethan are entrepreneurs who have the drive and imagination to build large complex solutions. Together is very excited to back Betafi and watch it empower founders across the world.” Betafi was co-created with customers and launched on Product Hunt in September. Since then, usage of the platform has increased by 50% month-on-month, and users have done over 1,500 hours of feedback calls.