2023年4月5日

来源:Smalls纽约-内衣裤,直接面向消费者猫粮品牌,已在最近一轮融资中筹集了1900万美元。在2017年推出,内衣裤试图改变人们喂养猫的方式通过提供高蛋白,human-grade新的公式。/公司,猫的健康和营养需求一直对待中等的狗,与许多品牌犬需要调整他们的产品。“猫一直长期缺医少药,投入足够,尽管有猫在25%的美国家庭,”马特Michaelson说内衣裤的联合创始人和首席执行官。“Smalls致力于投资只在猫所以我们可以继续为客户带来创新急需更健康的产品。“虽然美国通常被认为是一个dog-centric国家,养宠物趋势展示。大卫·撒打包的事实呈现在该公司的“2023年美国宠物市场前景”在2023年全球宠物博览会,说有增量dog-owning家庭但稳定下降,而养宠物猫和其他继续上升。从2018年到2022年,dog-owning家庭率从42%下降到38%,而cat-owning家庭从23%上升到24%。猫现在所有权代表宠物食品和宠物用品行业的增长市场。宠物产业预计将超过2023年销售超过2770亿美元,据内衣裤,和宠物的父母继续投资于更多的溢价,定制的营养和功能。Smalls旨在利用这个运动,丝毫没有放缓的迹象,通过提供更多个性化的营养超过4530万只猫的父母在美国。 The funding round was led by Companion Fund and received participation from Left Lane Capital, Valor Capital, 301 INC, Founder Collective, General Mills’ venture capital project and Ohio State University’s endowment fund. Smalls plans to use the funds to support its first foray into in-store retail and increase its product offerings. The company will also expand its personnel team. “What set Smalls apart is their unwavering dedication to improving feline health and wellbeing,” said Cindy Cole, DVM, technical partner at Companion Fund. “Cats are notoriously picky customers, but Smalls has cracked the code on creating fresh, minimally processed meal food plans that cats love, and we are excited to be part of their growth story.”