2023年4月18日

新闻分享本文增强技术提供的扩大和加强产品提供更深入的相关关系营销领导人沃斯堡,得克萨斯州,2023年4月18日——Simpli。fi,成功的广告平台机构,品牌,和媒体公司,今天宣布其品牌从一个DSP +解决方案提供商转变成一个广告成功平台建立提供最相关连接广告主在广告采购工作流程和提高效率。推出一个新的视觉识别,Simpli。fi的新外观和感觉是一个致力于创新与品牌公司授权的目的和机构最大化相关性,在他们所做的,在联系他们,和他们提供的结果。会议的要求快速发展的广告业,Simpli。fi提供了一个全面的平台,包括一流的编程解决方案——包括CTV,可寻址、移动、视频显示、原生和音频,以及omnichannel管理服务和工作流软件。最近收购的媒体购买和软件管理解决方案空间进一步使Simpli。fi提高可伸缩性、效率,为客户和盈利能力。“我们定义成功通过我们客户的成功。通过与我们的客户紧密合作,我们理解他们的业务目标和独特需求,这样我们可以提供解决方案,以支持他们的成功“霜Prioleau Simpli.fi的首席执行官说。“我们的解决方案交付相关的连接我们的客户需要取得成功和发展他们的业务。” Simpli.fi, which is backed by leading private equity firms GTCR and Blackstone, has evolved significantly in recent years. Through both internal development and acquisitions, Simpli.fi built the leading edge Advertising Success Platform that required a brand transformation to better communicate its value to agencies, brands and channel partners alike. "True brand transformation requires understanding of how the brand operates today in order to define how it should operate in the future," said Jeaneen Andrews-Feldman, CMO at Simpli.fi. "By working closely with Blackstone's Brand Strategy & Transformation team, Simpli.fi is transforming from a well-known DSP+ into a holistic platform with broader products, solutions, and services that help clients build the most relevant connections to audiences, insights, and media placements." About Simpli.fi Simpli.fi is the leading advertising success platform, providing programmatic advertising solutions and workflow software to over 2,000 media teams, agencies, and brands. Simpli.fi empowers advertisers to maximize relevance, in what they do, in the connections made, and in the results delivered across CTV, mobile, display, and other media types. Our platform delivers performance on budgets of all sizes, executing over 140,000 campaigns for 30,000 advertisers in a typical month. Simpli.fi's investors include leading private equity firms Blackstone and GTCR. Media Contact: