2022年11月8日

伦敦(BUSINESS WIRE)——欧洲——根据商业保护供应商Signifyd今天发布的一份分析报告，面对高通胀和能源价格飙升，英国消费者开始转向自己的阴暗面，为了获得免费产品而欺骗在线零售商。接受“2023年欧洲商业状况”调查的英国消费者对承认在网上购物时在退货上作弊和声称服务质量差没有表现出什么愧疚。事实上:32%的人承认在收到电子商务订单时谎称订单不令人满意，试图获得退款并保留产品。26%的人表示，他们曾声称电子商务订单的送达并不是为了免费保留商品。4%的人表示，他们会寄回一个空盒子或装着非原装商品的盒子，以保留网上购买并获得退款。在英国商家进入节日季之际——对大多数零售商来说，这是一年中最重要的一段时间——这些回应是对他们的一个警告:不断上涨的价格可能正在使英国人的道德指南针偏离平衡。调查还发现，55%的英国消费者在通货膨胀时期减少了支出。现在，问题变成了他们是否会转向虚假的欺诈指控，并返回虐待，以减少开支，同时保持。Signifyd EMEA董事总经理Ed Whitehead在报告发布时表示:“商务部的报告清楚地表明，在经历了几年的挑战之后，零售商的经济状况和日益上升的欺诈和滥用行为都没有变得更容易。”“我们很高兴编写了一份报告，不仅指出了未来的障碍，还提供了清除这些障碍的可行策略。” Signifyd’s report, which provides a deep dive into the state of ecommerce across Europe and in the UK, found challenges ahead based on the industry’s current state and projections of what’s to come. Specifically, the report found: Online sales in Europe overall were down 16.6% mid-way through 2022, compared to last year. That compares to the first half of 2021, when ecommerce sales rose 10.6% in Europe. Online sales in the UK bucked that trend with sales finishing higher than the year-ago figure during every month of 2022, fuelled by dramatic increases in sales of electronics and business supplies and solid gains in luxury goods. Cyber Week online sales across Europe will be up 3% this year, but higher spending won’t last. For the overall festive season (November and December), sales across Europe will fall 4% below last year’s lacklustre performance. The hoped-for television boost, prompted by football fans craving a top World Cup viewing experience, won’t be coming. Average TV prices are up 48% over two years ago and trending higher. Apparently, even the harmonic convergence of festive shopping and a festive-season World Cup will fail to ignite spending in November and December, according to Signifyd’s analysis. One key reason, according to the State of Commerce report: Inflation has pushed the price of a new television, which was once a World Cup must-have, out of reach for many. “The State of Commerce in Europe 2023” is a compilation of ecommerce sales data, predictive analysis and shopper surveys conducted for Signifyd by research firm OnePoll. Beyond providing a snapshot of commerce in Europe and the UK, the State of Commerce report addresses the challenges that retailers face in serving consumers who are both cash-strapped and demanding. The report provides insights and guidance into what it identifies as the four key areas in which retailers must excel to thrive in 2023 and beyond: The transformation of online payments The return reckoning, which is squeezing retail margins International expansion into untapped markets The new Strong Customer Authentication (SCA) landscape and its disruptive effect About Signifyd Signifyd provides an end-to-end Commerce Protection Platform that leverages its Commerce Network to maximise conversion, automate customer experience and eliminate fraud and consumer abuse risk for retailers. Its solutions provide the transparency and control that brands need to succeed in the rapidly changing world of commerce. Signifyd, which is the leading provider of payment security and fraud prevention for the Top 1000 Retailers for 2022, is headquartered in San Jose, CA, with locations in Denver, New York, Mexico City, São Paulo, Belfast and London. Contacts