2022年7月18日

Response Architects是一家专注于非洲的零售和技术公司，管理着ShopEX及其完全集成的Response Logistics平台:UniLogix。商派是全球最成功的“As Seen On TV”产品在非洲的独家经销商。在评论与Penda的独家协议时，阿里云智能中东和非洲总经理兼国际混合云业务发展主管Daniel Jiang表示:“我们很高兴与Response Architects合作，使该地区的数字经济成为可能。”借助商派远程购物模式的成功推出，Penda将为非洲各地的供应商直播提供端到端支付和履行解决方案。该平台的架构将使商家、有影响力的人和关键意见领袖(kol)能够创建和举办他们自己的直播活动，以发布产品、功能演示，并与客户实时互动。应用内购买将允许在不离开直播事件或应用程序的情况下无缝支付。直播购物是电子商务的流行词。仅在中国，该行业的总商品价值(GMV)销售额就超过4000亿美元，阿里巴巴的淘宝直播在2021年注册了3亿用户，GMV销售额超过3230亿美元。类似地，社交商业在非洲也在蓬勃发展。根据《2022年第一季度社交商务调查》，“非洲和中东的社交商务行业预计将以每年70.3%的速度增长，到2022年达到80亿美元。此外，预计社交商务GMV将从2022年的80亿美元增长到2028年的130亿美元。“基于一个集成的直播和电子商务平台，Penda将为商家提供一套完整的商业解决方案，从开店到支付、履行、库存管理和分析，以及从中国制造商和供应商那里采购和运输产品的融资渠道。 Customers will be treated to live interactions with influencers and store owners, as well as daily discounted coupons for travel, restaurants, hotels, cinemas, and more. Response Architect’s teleshopping business, ShopEX, has generated over $2.5 million in sales since its launch in 2020. Still, Chief Executive, Isi Abebe, sees live streaming as an opportunity to pivot the TV shopping model and increase market share among a younger generation of mobile users and entrepreneurs. ‘We tapped into this opportunity because we realized a lot of vendors were seeking new ways of marketing their goods using video content and engaging with their customers. We see Penda as the convergence of social and e-commerce which will radically change the way people shop on the continent,’ Isi Abebe said. Chris Folayan advises the company, former CEO of Mall for Africa and early-stage investors include Echo VC, Expert Media partners, and HAVAIC SA. You Might Be Interested In