资生堂

2023年7月26日

新闻提供了本文本文分享忠诚市场份额在日本年度的基础上预计将增长12.5%达到106.574亿年的2023美元。在价值方面,忠诚市场在日本录制了2018 - 2022年期间13.0%的复合年增长率。The loyalty market in Japan will continue to grow over the forecast period and is expected to record a CAGR of 12.0% during 2023-2027. Loyalty market in the country will increase from US$9474.7 million in 2022 to reach US$16743.9 million by 2027. In the midst of the current macroeconomic climate, retailers and brands in Japan have honed in on loyalty programs as a potent tool to enhance consumer loyalty, supercharge revenue, and boost sales. An integral aspect of this strategy is the provision of exclusive benefits to members enrolled in their loyalty programs. From beauty-focused brands to the national government, a diverse array of entities across Japan are tapping into the potential of loyalty and reward programs. This burgeoning trend is not only reshaping the competitive landscape but also fueling innovation in the Japanese loyalty program industry, with projections pointing to further growth and expansion in 2023. Japanese beauty brand launches NFT-powered loyalty program in partnership with Web3 creators An increasing number of brands and retailers are looking at non-fungible tokens (NFTs) to accelerate the adoption of their loyalty programs. In Japan, too, brands are seeking to integrate NFTs and loyalty programs to drive innovation and boost customer engagement. In February 2023, Shiseido, the Japanese cosmetics company, unveiled an NFT-based community program to celebrate its 150th anniversary. The program aims to offer a unique and innovative way for Shiseido to connect with its customers and celebrate its milestone anniversary. Shiseido's NFT loyalty program, #AliveWithBeauty, features a collection of 150 NFTs, which are designed in collaboration with five women from the Web3 and beauty industries using Artificial Intelligence (AI). The program invites the Shiseido community to join a mission to shape the future of beauty. Owning the NFT will grant holders exclusive access to benefits and incentives, including a year's worth of skincare products and samples worth £1,000. From the short to medium-term perspective, The publisher expects more such brands and retailers, across industry verticals, to leverage NFTs to power the growth of their loyalty programs. This will further aid the growth and innovation of the Japanese loyalty program over the next three to four years. The Japanese government is rewarding consumers who reduce their climate impact by going green In 2022, the Japanese government launched an initiative to reward individuals who make eco-friendly choices in their daily lives, such as opting for ride shares, purchasing energy-efficient home appliances, or refusing single-use plastics. The program is part of a broader effort to assist numerous retailers, including e-commerce behemoth Rakuten Group Inc. and shopping mall operator Aeon Mall Co, in expanding their loyalty point programs to incentivize customers to adopt more sustainable purchasing practices. The credits earned through these programs can be used for online purchases, airline miles, and even investments in certain cases. To further reduce carbon emissions, the Japanese Environment Ministry is contemplating the establishment of a reward point system for owners of electric and hybrid vehicles based on the amount of carbon dioxide emissions they reduce by using these vehicles. The ministry intends to conduct a trial run of the system in fiscal 2023, beginning in April 2023, with a view to implementing it as early as fiscal 2024. The system will cover electric, gasoline-electric hybrid, and plug-in hybrid vehicles. Rewards will be given based on the reduction in CO2 emissions resulting from fuel-efficient driving and renewable energy-based battery charging, in comparison to emissions from gasoline vehicles. Vehicle owners will be able to use their reward points at various merchants, including restaurants and e-commerce platforms. Through the reward point system, the national government is also targeting to increase the adoption of electric vehicles in Japan from the short to medium-term perspective. Scope Ecommerce Spend