2023年2月5日

首席营销领袖Aussie-based Shippit招募新的首席营销官,产品和产品主要是物流业务增长计划的一部分本地和地区Shippit带来了一个新的首席营销官和首席产品官看起来扩大区域。Brett CMO切斯特已经加入了物流公司,回到澳大利亚后十年里在美国。在他的简历与零售和SaaS公司营销领导角色包括复制子,单数和副。切斯特说他加入Shippit地标重塑后九个月前推出的市场。“我吸的几乎所有广告对我来说,,可怜我网上购物很多。我一般满意大多数网站的经验,但我有每天可怜的交付经验,“切斯特说。“基于个人的使命,我的背景在零售业,和经验的增长,快速扩展SaaS公司在硅谷,这是一个无需用脑的事加入Shippit。“Shippit唯一能够帮助商人和航空公司意识到他们的愿望得到尽可能有效地包在消费者手中。因此,作为营销人员我们的角色是放大的信息解决物流挑战存在;不仅对Shippit的好处,但对于整个电子商务行业的改善。“与切斯特,Shippit已确认SiteMinder产品前领导人,印加莱瑟姆,作为首席产品官。 She has more than 20 years’ experience with organisations such as Yahoo, Lastminute.com, Ticketmaster and Commonwealth Bank and made it on the Software Report’s list of top 50 women leaders in SaaS in 2021. Latham is tasked with evolving Shippit’s software for retailers, couriers and consumers. “Creating a better delivery experience for consumers is relatable. But when you dive under the surface of it, you discover the immense potential to revolutionise archaic processes and enhance delivery experiences for buyers, merchants and carriers,” Latham commented. “Shippit already has an incredible vision and strategy, and my role is a collaborative one, with a focus on leading the product function to ensure we can achieve it. That’s motivating, and just a little bit intoxicating, too.” Shippit was founded by William On and Rob Hango-Zada in Australia in 2014. The company has nearly doubled in size over the last two years and now boasts of 250 staff across Australia and Singapore as well as customers such as Target, Myer, Cotton On and Big W. According to the company, it shipped more than 40 million deliveries in 2021, a 300 per cent increase on pre-pandemic levels. Helping facilitate this growth was the acquisition of Australian last-mile solutions provider, Premonition, in February last year as well as Southeast Asian startup, Luwjistik. Shippit also struck a partnership with Uber on on-demand delivery services for retailers in 2022. The latest appointments come more than a year after retail leader, David Gordon, was appointed chairman of the Board to help Shippit expand globally, enhance its platform and attract and invest in talent and leadership. Helping these efforts is $50 million in capital secured by Shippit last year. “We have a vision for the future, and Brett and Inga are fundamental to that,” said Hango-Zada. “Their experience and reputation is world-class, their vision is unparalleled, but more importantly, they’re good people. We have a diverse team with diverse backgrounds, expertise and ways of thinking, and that’s why we have the foundations to grow even as the industry contracts. “Investing in strong leadership is a crucial means of delivering value to our customers. By having the opportunity to work with seasoned leaders, we are giving our broader team the best support possible as we embark on our next chapter of growth.” Announced to market in July last year, Shippit’s new brand logo and visual identity focuses on the company’s evolution and the role it plays for customers. Key attributes behind the new logo are movement, growth and momentum. The new branding spans all Shippit channels, including social media, paid advertising, email marketing and its in-product app and was developed by DesignStudio.