定位点

2022年6月6日

一家自称为“房地产领域的Stripe”的新公司，旨在为电力购买等领域的其他初创公司提供技术和资金，于周二结束了隐形模式。这家名为Setpoint的公司是本·鲁宾斯坦(Ben Rubenstein)的最新投资项目。鲁宾斯坦是一名连续创业者，此前曾创立牵头审查公司Opcity，并担任Realtor.com的首席收入官。Setpoint的一份声明称，该公司的目标是“使proptech公司能够为客户提供无障碍的房屋买卖选择，包括无意外的全现金优惠。”具体来说，这意味着该公司提供了一个软件平台，用于处理文件收集和验证，并自动化部分收尾过程等。此外，Setpoint还为Power Buyers等资本密集型公司提供资金，使他们能够继续完成交易。该公司在一份声明中说，它总共获得了6.15亿美元的配置资本，可以提供给其他公司。Setpoint最初于去年推出，但一直保持隐形模式，直到周二。根据声明，包括Homeward、Flyhomes、Reali和Houwzer在内的公司都已经在使用Setpoint的平台，该公司预计今年将帮助促进2.5万笔交易。Ben Rubenstein，他担任Setpoint的总裁和联合创始人。他曾在2005年与人共同创立了数字营销公司Yodle，然后在2015年创办了Opcity。 Realtor.com later acquired Opcity , and Rubenstein ended up working as the News Corp-owned portal’s chief revenue officer. In a conversation with Inman, Rubenstein explained that as real estate startups in the Power Buying space, among other arenas, scale up they need technology to improve their efficiency, as well as more capital to fund their deals. Setpoint wants to help such companies grow. “It’s a Wild West out there right now,” Rubenstein said. “We want to help them standardize.” Rubenstein added that by using Setpoint, other companies can secure the operating capital they need more quickly and efficiently, than if they had to go to more traditional sources of credit. Stuart Wall Setpoint’s team also includes Stuart Wall, who serves as co-founder and CEO. Wall described Setpoint as the “Stripe for real estate,” comparing the company to the widely used transaction management startup that powers websites and ecommerce for other firms. “We’re this infrastructure layer that other people can build on top of,” Wall added. Though Power Buyers — or companies that offer services, such as cash backing to buyers — is one of the most obvious applications of Setpoint’s platform, the company can also work with startups focusing on other models, such as fractional ownership. “Setpoint is exclusively focused on modern real-estate transactions like bridge funding, fractional ownership, and home equity platforms,” Wall added in the statement. “We’ve developed our tools from the ground up for proptech companies interested in offering more innovative services.”