2023年6月27日

节省很多的艾丽西亚库克的显著成就包括j·希格斯的成功咸味小吃私人品牌,推出一种新型私人标签巧克力。格雷格Sleter &扎卡里·罗素16世界领导人的私人品牌形象最近被评为最新的新人私人标签名人堂。在仪式举行期间私人标签制造商协会(格兰)年会&领导会议在奥兰多,佛罗里达州。,2023届的成员共享的故事各有克服的挑战成功在一个高度竞争的行业。创建于2006年认识到那些做出重大贡献的增长和发展全球私人品牌产业,今年的活动特色更新类别,每个获奖者包括两个零售和两个供应商。类别下创自有品牌领导者,私人品牌创新者,私人品牌冠军和终身成就。“我们自豪地庆祝这些已经被证明了领导者和创新者的杰出成就,”佩吉·戴维斯说,主席格兰。“他们的辛勤工作和奉献是仪器商店品牌的成功业务。”“16获奖者代表最好的最好的私人标签和展示来自世界各地的行业人才的深度,”Greg Sleter说,执行编辑和出版商的商店品牌联系起来。“这群8月的零售商和供应商有重大影响自有品牌业务和将在未来几年继续这样做。“这个特殊的部分功能配置文件的每个新农民。形象开发自有品牌,构建一个忠实顾客是所有零售商的目标,和艾丽西亚做饭,类别与节省很多导演,已经能够实现。 A 2023 Private Label Hall of Fame Honoree in the Private Brand Innovator category, Cook’s multitude of notable accomplishments include the success of Save A Lot’s J. Higgs salty snack private brand. Cited by colleagues as an example of her commitment to providing shoppers quality products, the J. Higgs line has developed a loyal following and is now a highly recognized brand with Save A Lot’s customers. Cook said the success she has enjoyed throughout her career is the result of several factors. “I believe that getting my footing in retail at the store level was a foundation of my success, as it allowed me to be on the front lines and understand the day-to-day operations first-hand,” she said. “Having this fundamental knowledge as I entered a career in the corporate world helped drive many of my decisions along the way and taught me a lot of the basics of business acumen.” Retail has been in her blood, and family, as she grew up with her father working for Target. At age 16, Cook took her first job in retail and immediately enjoyed the industry’s fast-paced environment and its constant change. “I take pride in knowing that I have a real impact on the lives of consumers and appreciate that the results of my actions are measurable,” she said. “I enjoy the ever-changing nature of retail and the evolution it demands in order to stay relevant.” The changing retail environment was never more evident than at the height of the COVID-19 pandemic. But the challenges of the pandemic also brought with it a success story that stands out to Cook. Working to launch a new line of private label chocolates under a tight time frame, Cook recalls she was meeting with Save A Lot’s senior leadership, including the CEO, to provide updates and note the challenges faced. But a few words from the then-CEO made her feel at ease. “The CEO said, ‘If anyone can do it, Alicia can,’” she recalled. “Receiving that affirmation from our highest-level executive was certainly encouraging and gave me the confidence I needed to deliver the project on time. I successfully launched six new private label SKUs from the initial concept to shelf in 3 months.” Looking toward the future, her focus is to continue growing as a leader and mentor to her team. “I am always looking for opportunities to take on new projects that challenge me and fuel my desire for personal growth and look forward to all that is yet to come in my career,” she said.