2023年6月23日

洛杉矶牛仔标签三头政治正在其可持续性承诺公众在新技术的帮助下的合作伙伴。的品牌,其产品设计和开发在加州,拥有全球牛仔供应链跨多个大洲。随着消费者越来越精明的关于服装的起源,三头政治寻求一个解决方案,将使区块链公开化,帮助验证其价值观和证明自己的指控。与Renoon合作的品牌,一个两岁的技术平台位于阿姆斯特丹,允许品牌将可追溯性标记直接整合到他们的电子商务平台,首次成为美国伙伴。什么开始作为生态企业的应用程序和数据库现在是一个插件,可以集成到任何产品页面,允许消费者跟踪产品来源从农场到架子上。“我们赋予公司映射时,管理和理解他们的供应链,以在他们的系统的数据创建一个表示层,可以插入电子商务、“Renoon联合创始人兼首席执行官虹膜Skrami告诉铆钉。“公司可能会采取大量的行动在可持续发展方面,“但这是“很难发表”他们的努力的结果很容易理解的格式。“没有第三方协助你,你就必须建立框架,“三头政治联合创始人和可持续性带来亚当Taubenfligel补充道。”,有许多底片在每个品牌建立自己的框架。“行业急需标准化测量时可持续性和交流。 “I think there’s a simplification of working with a platform like Renoon, and if everyone does that, then it becomes something that’s recognizable and identifiable,” he said. Related Story While Triarchy publishes an annual sustainability report, it shouldn’t fall on consumers to sift through dozens of pages detailing a brand’s efforts to drive social and environmental change. “When someone is starting to look for a pair of jeans, it’s not their job to say, ‘It’s denim shopping day—let me go do all my research,’” Taubenfligel said. “That’s not a realistic request.” Triarchy product map, powered by Renoon. Courtesy Instead, consumers should have easy access to that information—and the certifications and even bills of sale—that back up a brand’s product. claims That’s what set Renoon apart from other traceability companies, he added, calling the technology “a game-changer.” A consumer checking out a product on Triarchy’s e-commerce site need only scroll past the item’s description to its responsibility report below. The brand’s Ms. Ciela Cloud Stitch trucker jacket, for example, boasts an “organic” badge, and hovering over it allows a shopper to “discover the proof”—an actual PDF of its Control Union scope certificate verifying its organic cotton content. Meanwhile, an “ethical labor” badge is supported by a Fairtrade certificate, and the company’s “eco-packaging” badge comes with a bill of sale for recycled paper mailers. Renoon also creates a product map for each item, detailing the supply chain from raw materials onward. The jacket’s cotton content comes from Turkey’s Akasya Tarim as well as Nantong, China’s Polymax, while spinning takes place at Bossa factories in Istanbul along with manufacturing at Kivanc Textile. Product packaging comes from Commonwealth Packaging in San Diego, Calif. When Renoon was founded in 2021, it launched as an app that quickly garnered 100,000 users, bringing sustainability data from dozens of brands to a single, searchable platform. Soon, the company started fielding requests from companies that didn’t want to give up their stats and certifications to outsiders without a return on the investment. “They were saying, ‘We want this on our channel as well,’” Skrami said. “We realized we could have a way bigger impact for the consumer if we were integrated inside of the brands directly.” Today, about 20 brands across France, Italy and Northern Europe have integrated the plugin into their e-commerce sites, with Triarchy marking the provider’s entry into the U.S. market. Brands can leverage the technology across their physical operations as well, using a QR code to direct shoppers to the responsibility report and product map features on their smartphones. With new sustainability legislation surrounding supply chain transparency and greenwashing hitting Europe, brands are becoming increasingly interested in finding public-facing solutions that provide verifiable proof, Skrami added. Read More About