2023年4月13日

当涉及到测量SaaS的成功,公司看一些关键指标,包括年度经常性收入(ARR)和净营收保留(NRR)。后者措施从现有客户的经常性收入。如果它上升,这意味着客户扩大他们对产品的使用,使它的关键测量公司出售软件作为一种服务。礁。ai,早期创业公司来说,认识到,有一些工具帮助自动化NRR周围的数据集合,他们已经建立了一个平台的帮助。今天,该公司宣布了一项520万美元的投资。“我们的愿景是创建一个平台真正的即插即用卓越网保留对早期创业公司中期发展阶段到成熟的组织有一个巨大的机会,更可以预见驱动收入的现有的客户基础,“公司联合创始人兼首席执行官Brenton Grimes告诉TechCrunch说。系统可以连接到每个系统的组织接触的客户如Salesforce和HubSpot的客户数据,系统收集从客户收入数据,或任何其他相关的软件,只要建立一个数据仓库来存储这些信息为客户。“我们擅长连接,挖掘和分析收入数据和模式。另一方面,我们将在接触数据。 So think product telemetry, think marketing and engagement data, think support engagement data, etc. And then what we’re doing is we’re able to actually pull these elements of data together. And then for each of our customers, we actually build a data warehouse,” Grimes explained. His background was working at MuleSoft as global head of customer success when he began looking at ways to track the revenue data from existing customers. He set up an internal system that they could run occasionally, but it got him thinking about a product that would provide an accurate measure of NRR whenever you need it. He launched Reef.ai in 2021 to build such a solution, and he believes this is a highly underserved area and can push the customer success department with quality data about how to get current customers to expand their usage. “We call ourselves a net retention engine, and there’s nothing out there that really focuses on that as a specific goal,” he said. The company already has over 30 customers, some with six-figure contracts, and he expects to surpass $1 million in ARR this year. The company currently has 10 employees and as former executive sponsor for the diversity council at MuleSoft, he has made diversity a core value for his new company. “I think that we’ve embraced that from the beginning just as a cultural value and something that we’re very intentional about, and I want to create an organization where I’m excited to get up and go to work every day and everybody is really safe and inspired to do their best work,” he said. Today’s $5.2 million round was led by Struck Capital with participation from SCV-SBI, a joint fund between Startup Capital Ventures and SBI Holdings; Builders VC; Dig Ventures, a fund led by MuleSoft founder Ross Mason; and several industry angels.