乐天

2023年5月3日

出版商可以货币化价值的受众细分,同时广告主获得privacy-conscious个性化解决方案乐天广告推出了观众引擎突破性技术补偿出版商基于他们的最有价值的受众细分的购买力而提供广告创新的个性化特性。在乐天广告初次登台的年度交易撮合者事件,观众引擎赋予出版商利用自身的数据建立专门委员会利率杠杆对广告客户潜在价值最高的观众。出版商可以提供个性化信息和提供激励那些观众。这个出版商和广告商之间的合作结果在自定义活动,确保最优性能为出版商和公平的激励机制。“观众引擎将传统附属委员会结构,由观众的价值优先于点击,”尼克Stamos说,首席执行官在乐天广告。“通常情况下,广告商利率设置委员会基于运动目标像推广一个新产品或推动new-to-file客户。现在,出版商可以把价格标签放在他们的听众的力量并设置独特的委员会利率部分最有可能有价值的特定广告商。“我们很兴奋当乐天来到与观众引擎的机会,“玫瑰布莱克摩尔说,全球副总裁在DealMoon伙伴关系。“DealMoon已经开始解决受众细分为更精确的定位和潜在的跟踪结果通过观众引擎是蛋糕上的糖衣。通过我们的技术结合,广告客户现在有一个明确的路径提升他们的程序到新的高度。“观众引擎是一个受欢迎的和及时的除了广告商工具包随着行业正从数十年的转向依赖第三方的饼干。 As first-party data takes center stage, brands and publishers are looking for new ways to collaborate on personalized privacy-conscious customer experiences. In addition, advertisers will be able to enhance affiliate campaign personalization by incorporating their Customer Relationship Management (CRM) data in Audience Engine. CRM and publisher first-party data will be used to set distinctive commission structures at the sweet spot of the intersection between the purchasing power of a publisher’s audience and a brand’s own customer base. “The innovation of Rakuten’s Audience Engine grants advertisers the ability to reach defined segments of [SlickDeals’] savvy community and thereby lift core metrics with more compelling and relevant offers,” said Joe Coyle, Director of Partnerships at SlickDeals, an established shopping destination for over 12 million deal enthusiasts. “Audience Engine brings powerful, entirely new capabilities to the affiliate channel. Publishers can activate and monetize proprietary audience segments, and advertisers gain the ability to personalize affiliate campaigns in a privacy-conscious environment,” said Stamos. “Until now, it wasn’t possible to personalize in this way through the affiliate channel, and the only workaround was to run ad-hoc campaigns that offered little visibility into performance by audience segment. Now brands can deliver tailored, optimized messaging to customers throughout the entire customer lifecycle.” To learn more about Rakuten Advertising’s Audience Engine capability, contact ra-audienceengine@mail.rakuten.com. Total: 0