2023年5月30日

共享锁定和社会距离的措施导致了一个更大的移动设备的依赖,进一步推动了数字内容消费,这使得手机广告市场,以避免过度的干扰,丹尼尔Yomtobian笔记。洛杉矶,加利福尼亚,美国——5月30日2023 / MarketersMEDIA——过去十年已经看到数字广告布鲁姆由于电子商务的兴起,视频网站和社交活动。然而,最重要的贡献者数字广告市场的强劲增长无疑是加速转向移动设备,促使营销者接受策略,优先考虑这个通道。“移动已经成为品牌宣传的重点,和分析师一直这个细分市场的前景持乐观态度。不幸的是,当前的流行已迫使大幅下调财务预测所有行业的许多公司难以维持下去,采取严厉措施,天气即将到来的衰退,”Daniel Yomtobian评论知名企业家和商业领袖在网络媒体空间。”,据估计,2020年的总广告支出减少约200亿美元到6917亿美元,有迹象表明移动部分和恢复速度会比其余的人。“封锁和社会距离的措施导致了一个更大的移动设备的依赖,进一步推动数字内容消费,这使得手机广告市场,以避免过度的干扰,丹尼尔Yomtobian笔记。根据PubMatic的分析,大流行”已经对手机消费行为,推动其全球广告支出中所占份额在2020年第一季度的51%。此外,它下降了15%,为桌面广告支出下降了25%。“虽然最近收视率激增可能会减弱整个夏天全职订单缓解,移动的偏好将依然存在,这将推动长期移动广告商,“PubMatic高管Paulina Klimenko评论。 Influential analytics group eMarketer has been keeping a close watch on the advertising market, adjusting its forecasts periodically to reflect the impact of the pandemic. Its most recent revision features a projected drop of minimum 6% in US mobile ad spending during the second quarter of 2020 although the company sees a 10% year-on-year decline as more likely, and its expectations for the rest of the year are also significantly tempered. “Even so, the relative share of different platforms and formats will likely not dramatically change from our March 6 forecast […] Prior to the coronavirus, we expected US mobile ad spend to grow 20.7% to $105.34 billion in 2020, which would mean that mobile ad spend would account for more than two thirds (68.1%) of digital ad spend. We now believe any growth this year in mobile ad spend will be small, if it happens at all.” Despite the subdued mood at present, the majority of marketing professionals do not foresee severe disruption to their brand and content strategies, Daniel Yomtobian points out, citing the results of a survey conducted by Bynder. According to it, 57% of respondents are bracing for a lasting impact, but they do not expect it to be a transformative one. Starting out as a web designer, Daniel Yomtobian quickly realized that his true passion is online advertising. Considered a pioneer and innovator in this space, he has led several business ventures to success, of particular note being Advertise.com – a PPC network dedicated to helping advertisers and publishers maximize their ROI and monetize their solutions. In 2014, C-Suite Quarterly described him as a “…young leader [who] will continue to play an important role in shaping the online world of tomorrow.” Among his other accolades is the SFV Business Journal Top 40 Under 40 Award. Daniel Yomtobian studied business marketing at California State University-Northridge. Daniel Yomtobian Advertise.com CEO – Dedicated to Helping Advertisers and Publishers: http://www.DanielYomtobianAdvertiseCEO.com Daniel Yomtobian Joins Board of Directors at YPO Beverly Hills as Membership Vice Officer: https://www.yahoo.com/now/daniel-yomtobian-joins-board-directors-175200356.html Daniel Yomtobian - Explores the Benefits of Innovative Ad Formats: https://www.yahoo.com/now/daniel-yomtobian-explores-benefits-innovative-211500329.html Contact Info: