2018年10月17日

移动广告网络InMobi将收购Pinsight媒体,Sprint的移动广告和见解单位,公司周三表示。一个约100人的团队,将加入InMobi Pinsight和仍然位于堪萨斯城,密苏里州,Sprint总部。全股票交易并不是一个典型的收购。InMobi帮助Sprint赚钱的想法是其自身的数据在InMobi出版商在Pinsight网络使用技术堆栈,其中包括数据管理平台和编程执行层。没有Sprint数据交换协议,只是Pinsight技术堆栈。作为交换,InMobi可以拥有战略伙伴关系Sprint和Sprint的所有应用程序和内容添加到其出版商网络。“我们为Sprint运行和控制单元,这样他们没有,”乃文特瓦芮说:要展示的首席执行官和创始人。InMobi还将使用Pinsight吸引国际电信客户想赚钱和获得的见解从自己的自身的资产。“电信业务模式将改变在未来的几年中,他们都试图找出如何利用数据资产,"特瓦芮说。电信公司正在与其他运营商市场竞争激烈,但不与其他地区的航空公司。 The fact that InMobi will have experience working with a US telco data at scale may be attractive to carriers in India or Southeast Asia, Tewari said. “We’ll be able to deal with the complexities that a telco data set throws out there,” he said. “Once you understand how to deal with telco data, the nuances across geos is not daunting anymore.” That said, InMobi doesn’t have any telcos on board yet. Privacy is always top of mind, Tewari said. The data that Pinsight analyzes is always aggregated and never leaves the borders of whatever region in which it’s being processed, and no personally identifiable information ever hits the system. “The reality is that in our business, you have to be on top of your game when it comes to privacy,” Terawi said. He knows whereof he speaks. The Federal Trade Commission fined InMobi $950,000 in 2016 for a COPPA violation. Popular On AdExchanger Right Now: