2022年11月30日

这生活中一些事情自然地一起去——面包和黄油,刀叉,盐和胡椒。然而,一些事情形成一个自然的伙伴关系比一个阳光明媚的一天,一艘船环游悉尼港。然而,尽管你会经常发现刀叉餐具抽屉相邻,Partnerize设法避开了最糟糕的拉尼娜现象,并得到一个美好的一天在港口年度合作的一天。在你开始思考这是多充值谭和逃避的借口广电大楼、有工作要做。领导人的产业聚集在一起,讨论当前的经济气候和它将如何影响下属市场和营销人员可以如何利用独特的伙伴关系的力量推动成功每一步沿着销售漏斗。“Partnerize作为出版商和广告商之间的市场领导者。真的很重要把这两个自然的力量在数字营销——字面上在同一空间——网络,也相互学习和带来一些机遇和挑战,”亚当•布朗斯坦Partnerize总经理和日本高级副总裁&亚太,告诉我们。行业人士的事件还担任一个机会,讨论如何“现在导航非常动荡的市场,”布朗斯坦。虽然许多营销人员,也许是正确的,是担心经济挑战在未来的12个月,布朗斯坦图切放松。“如果我对你说,或任何业务的人,“嘿,我可以给你一个解决方案,您正在使用的东西已经更可衡量的,低成本和更具有可伸缩性。”你可能会说“告诉我更多。’ And that’s what affiliate marketing does, particularly for digital marketers who want better ROI for their marketing efforts.” In one of the panel discussions, Henry Hooper, general manager for Klook, Christopher Cheung, chief ecommerce officer for PetCulture, Troy Mulder, performance partnerships manager at THE ICONIC, and Lia Ang head of marketing for Eva, discussed why, despite existing for more than 20 years, affiliate marketing has always played second fiddle to search, social, and programmatic display. “Affiliate marketing typically represents five per cent of people who are in the channel, sometimes 10 or 15 per cent but rarely more than 20 per cent,” explained Brownstein. “But it’s less expensive, more dynamic, and more measurable than platforms like Google and Meta. Getting performance marketers to make the higher-ups — whether it’s the CFO or the CMO — aware of lower cost, more measurable solution is part of our mission and how we think about marketing.” Of course, the media landscape is changing rapidly. The relationship brands and consumers have with social media platforms — notably Twitter — are shifting as users look for more authenticity. Online publishers are having to compete with streaming platforms, for instance, over affiliate deals and user attention. But, again, Brownstein said that this is an opportunity for affiliate marketers. “All of us are consumers, wherever our attention is, that can be monetised. It could be upper funnel content, whether it’s a blogger or an influencer, it could be mid-funnel content, anything,” he said. “We talked a lot today about whole funnel marketing, in other words, the entire customer journey from building awareness down to actually making a transaction, whether you’re buying an outfit from THE ICONIC or a mattress from Koala. “One of the major issues for digital marketing departments is attributing across the funnel for each conversion – how does affiliate marketing solve this challenge? “At the same time, there are some challenges including making sure it’s all stitched together and how you can show attribution. In other words, how can I prove to you that what started with an influencer ended with cashback and coupons. That’s something helping our brands do a better job at as we look out into 2023.”