手术

2023年4月13日

蓝筹客户包括辛克莱广播集团TelevisaUnivision和福克斯采用了手术的进行自动化解决方案和转换媒体销售操作手术宣布代谢的一般释放所有关键的垂直包括国家网络,本地播放,MVPD和数字。扩大推出包括新的品牌和一个内容丰富的网站来支持公司的现代SaaS提供。市场提供了规模和灵活性的国家、地方和数字媒体公司需要驱动大规模交易跨多个通道,通过自动化交易市场和广告类型,否则不可能在今天的市场。市场是唯一的原生云解决方案的生活在今天的市场,使收敛在线性和数字广告销售。“手术是先进的云SaaS解决方案将大量的信息在我们的业务给我们一个工作流程,统一的收入业务。我们可以更快,更好地为我们的广告客户服务,和更有效地优化我们的库存,使我们能够提供完整的交叉销售机会的平台,”首席运营官兼总裁Rob Weisbord说广播,辛克莱。“市场为我们开启了多产品和垂直交易。我们现在可以轻松地将信息渠道和创建和管理交易,否则几乎不可能。我们现在有可伸缩的自动化,集中了我们所有的销售渠道,所以我们可以更好的提供我们的广告商想要的东西“Sheelpa Patel表示业务平台和战略的高级副总裁狐狸。有效代谢转换媒体公司出售的方式,为客户创建一个统一的品牌体验和卖家。 Large, complex, multi-faceted deals are typically manually intensive, requiring information from disparate systems and sales teams. AOS brings automation, speed and scale to enable significantly larger ad buys. Media companies can create, house and package thousands of products in AOS and build company-wide proposals in hours vs. months. The unification and automation efforts will yield significant cost-savings and monetization productivity while also enabling a set of modernized capabilities including managing multiple currencies and automating transactions directly with agencies and marketplaces. With this release, AOS now supports local broadcasters and digital media companies as well as national networks, MVPDs, Retail Media Networks (RMNs) and already has numerous clients on the platform including Sinclair, FOX, TelevisaUnivision, Blavity, Kidoodle TV and over a dozen others going live in the coming months. Clients like Sinclair are using AOS to unify the silos that built up as the media company adopted new channels outside of their linear legacy like video and display, mobile and CTV. AOS will automate workflows across planning, inventory management, stewardship, and billing, enabling bi-directional order management with traffic and tracking of linear and digital assets through the entirety of the sales workflow. Operative AOS works with a company’s existing architecture, putting convergence firmly within reach. “Operative AOS makes it easy to sell and easy to buy, solving many pain points that have cost media companies time, money and deals. We are thrilled to extend this modern SaaS technology solution to both local and digital in addition to its existing network capability. We’ve designed a cloud native modular solution with modern technology to deliver scale and flexibility. Media companies get what they need to operate effectively in the converged market. They can unify digital and linear assets to sell them in a single workflow, drive significant cost savings and increase advertising revenues and yield,” said Michael Grossi CEO of Operative. “As the only cloud native solution in the market that can solve for scaled convergence, we are experiencing unprecedented demand and interest in our AOS SaaS platform.” Operative brings even more to media companies with a robust partner program that includes collaborations with core media technologies like Google Cloud, AWS, Imagine, 605, Revenue Analytics, Audience Platform and others. Operative built AOS to be an open platform and provide a bridge to the cloud via API integrations with many of these partners. Local, network, MVPD and digital media companies can create their own roadmap, adopting modules of AOS over time to suit their needs as they grow. Timed with the general availability of AOS, Operative is also announcing a refreshed brand and new website. The website is designed to support the wide range of media companies that use Operative’s products to automate, scale and streamline revenue operations and manage content assets. Visit the new website at www.operative.com. Total: 0