奥美,为什么

2021年7月9日

2021年7月9日9:35am奥美医疗的新全球总裁Kim约翰逊说,她吸引了机构的健康使命和创造力的DNA。(奥美健康)周四奥美卫生任命了新的全球CEO,一个星期后凯特克罗宁启程前往现代化。约翰逊金正日掌权,首席执行官本月晚些时候,从母公司WPP,她是全球客户的执行副总裁。克罗宁约翰逊步骤,他们上周宣布她加入现代化为首任首席品牌官。加入WPP之前,约翰逊担任总统的创意机构GSW Syneos卫生交流的一部分,和Palio一样,她帮助then-Syneos机构与GSW合并。她最近推出了WPP健康社区的卫生领导人WPP“用创造力和技术来加速增长和创新部门。”Johnson was attracted to Ogilvy Health for an “ability to have impact through its work in health—and to be part of the new leadership team and the new energy that you definitely feel in the company today." Ogilvy Health, and the CEO role, has evolved over the past several years as parent WPP and the agency shifted and reorganized. In 2018, the parent health company called WPP Health & Wellness, which housed Ogilvy CommonHealth, was retired. The health agency brands under it then became standalones. Ogilvy CommonHealth became Ogilvy Health, while Sudler & Hennessey was absorbed into VMLY&R health and ghg moved into Wunderman Health, which is now called Wunderman Thompson Health. It's been a bit of musical chairs at the top along the way. Andrew Schirmer, who was then CEO of Ogilvy CommonHealth, became president of Ogilvy Health. He and Cronin led the agency as co-presidents until October 2020, when Cronin became CEO and Schirmer left the company. Now, Schirmer is president at GSW—which, if you’re following along, was the role that incoming Ogilvy Health CEO Johnson held before joining WPP.