奥德赛

2022年12月8日

今年9月,全球咖啡mogulStarbucks正式名称“奥德赛”了其Web3奖励忠诚计划和非功能性测试社区,开设了候补名单(该公司表示“远远超过”itsexpectations),并宣布在今年晚些时候发射。截至周四,星巴克首次邀请组参议员。beta测试者尝试奥德赛,新计划被媒体吹捧和Web3爱好者作为一个显著的机会大规模采用cryptocurrency区块链,并加以标记(非功能性测试)。Web3计划的一个原因是将成功——尽管一个持续的熊市andencroaching“加密冬天”——是数百万人的熟悉与星巴克目前的奖励计划,直接源于《奥德赛》。广告广告传播客户获得“明星”可以兑换免费饮料和其他奖励,奥德赛超出免费饮料,邀请客户参与互动活动称为“旅程”,允许成员获得“旅行券”——非功能性测试的另一个更有吸引力的名字。旅程包括观看视频、等各种互动和gamified活动测验,玩游戏,或者尝试新的饮料星巴克希望推广。旅行surroundingin-store购买涉及客户扫描他们现有的星巴克奖励卡片,然后赚点自动成员奥德赛。旅程邮票——coffee-themed主办的非功能性测试的多边形区块链——是获得在500点左右。邮票可以用来解开三个层次ofbenefits和特殊的经历,包括一个虚拟类,教顾客如何制作咖啡马提尼,或访问稀有商品。向最顶部的层存在真实世界的经验中受益,比如一个身为去星巴克的奢华的大庄园Alsacia在哥斯达黎加咖啡农场,和事件在星巴克储备Roasteries。 Customers can accumulate points over a year, then they reset. However, their NFTs will remain in their account.The company says Journey Stamps will eventually be integrated into the Starbucks App. Starbucks is alsotrying to make their Odyssey program as accessible as possible. For example, the company will not require members to have a crypto wallet, own cryptocurrency or have any understanding of Web3technologies. Stamps can be bought with a credit card. Next year, the company says it will release LimitedEdition Stamps designed by outside artists, which members can purchase to support causes chosen by Starbucks employees and customers. An unknown portion of the sales will go to Starbucks, providingthe company with an additional revenue stream. In January 2023, Starbucks will begin sending out monthlyinvitations to a wider group of waitlist members.