2022年11月8日

美国对植物性调味品的需求正在扩大，卡夫亨氏公司(the Kraft Heinz Not Company)正瞄准植物性蛋黄酱。10月底，卡夫亨氏和NotCo公布了他们的第一个合作产品——植物基奶酪和蛋黄酱。据彭博社报道，Not Cheese将于本月进行小规模市场测试，并于2023年底在全国推出，而蛋黄酱仍在研发中。“NotCo带来的人工智能技术在用简单的配料制作美味食物方面是革命性的，”卡夫亨氏的一位发言人告诉食品研究所。“在决定首先将哪些产品推向市场时，我们分析了不同的类别、口味和成分，以及消费者对优质产品的需求——植物基奶酪片和蛋黄酱排在首位。”总体而言，在大流行期间，受远程工作、零食和在家烘焙增多趋势的推动，蛋黄酱和三明治酱的销量显著增长，且该类别仍高于大流行前的水平。根据IRI的数据，在截至10月23日的52周内，蛋黄酱的美元销售额增长了30.9%，主要是受通胀推动，而单位销售额也比2019年增长了1.7%。此外，根据Grand View Research的一份报告，到2027年，素食酱料、酱料和酱料的全球市场规模估计将达到3.658亿美元，在预测期间以8.2%的复合年增长率增长。素食在消费者中越来越重要，预计将扩大市场范围。这种吸引力主要来自对无残忍产品的需求增加，以及对鸡蛋、鱼和贝类等食物过敏的日益普遍。 “Plant-based is still one of the fastest growing segments in food and beverage, but there are barriers to entry, such as taste, texture, variety, familiarity and availability,” Lucho Lopez-May, CEO The Kraft Heinz Not Company told The Food Institute. “This is the focus of The Kraft Heinz Not Company – to address those barriers and democratize plant-based food options.” Product Development Plant-based mayo is nothing new. Veganaise, or eggless mayo, has been around for decades, ushered into the vegan mainstream by Follow Your Heart in 1970, reported Vegconomist . Since then, brands from Unilever to Just Foods have experimented with plant-based variations of the essential condiment. It’s not Kraft Heinz’s first venture into vegan mayo, either. The company offers a vegan mayo outside the U.S. and recently rolled out a limited batch of Black Garlic mayo with a vegan base for Halloween in markets including Australia, New Zealand, and the U.K. According to a Kraft Heinz spokesperson, the new plant-based formula in development for the U.S. market will use chickpea flour – made of dried and ground chickpeas – along with other ingredients to create a smooth and creamy texture. “We were able to create a great tasting product in record time and fulfill a consumer need in the category, and that was important to us,” said Lopez-May. “The aim is for our plant-based mayo product to roll out in the beginning of 2023. Much of this planning is still in progress.”