2022年11月1日

这些规定包括向加密货币用户收取巨额费用，让该公司陷入了一场无法获胜的战斗。281观点观点像苹果这样的巨头公司通过集中他们的权力和利润，扩大他们的产品和服务网络，以尽可能多的方式成为人们生活的一部分，从而获得了财富。然而，直到最近，苹果还展示了一种能力，它能够集中精力，紧跟消费者的需求、他们在乎的东西，以及他们最需要从他们所依赖的科技巨头那里得到什么。这似乎不再严格意义上是正确的，这是真正的耻辱。在10月24日发布的最新App Store指导方针中，苹果宣布加密货币交易应用程序“只能在应用程序拥有提供加密货币交易的适当许可和权限的国家或地区”，在获得批准的交易所中促进加密货币的交易或传输。此外，解锁额外功能所需的任何进一步支付都需要使用“应用内购买货币”，因为开发者应用“可能不会使用自己的机制来解锁内容或功能，如许可密钥、增强现实标记、二维码、加密货币和加密货币钱包。”苹果声称，这是为了确保“用户的安全体验”和开发者“成功”的机会，但我不同意。很明显，这只是苹果用来保持所有利润的又一个聪明伎俩;这是一个特别有趣的举动，因为它与不可替代代币(NFT)技术和Web3游戏有关，这两种技术的受欢迎程度正在飙升。这是苹果的一个经典举措，这家科技巨头试图控制它花了几十年围绕其技术建立的“围墙花园”，以防止“哪些软件可以登陆iphone和mac电脑，以及这些软件可以做什么”受到挑战。 But, cracks in the iron fence may be beginning to show. Apple has been blocking various features in crypto apps for some time as well. https://t.co/4WGLAgS48i In May, the European Commission “charged Apple with abusing its payment dominance” in regard to Apple Pay practices, as it remains the only contactless option available for mobile payments on iPhone and iPad devices. And, as a 30% usage fee applies to any app utilizing the App Store’s in-app purchase function, Apple is no stranger to wanting to keep money in its ecosystem and take a cut out of everything that touches its prized flagship products. But, when it comes to crypto technology and related Web3 products, they are decentralized, which means Apple would have no real way of taking a cut out of them. To me, the updated App Store guidelines look like a desperate attempt at threatening competitors and protecting its monopoly. After all, some bigger cracks may be showing, and Apple might be more worried than it probably wants you to know. As Cointelegraph recently reported, tech talent is migrating more and more to Web3 while tech giants like Apple, Google and Netflix undergo layoffs and hiring freezes. Data looking at the impact of the current economic downturn tells us that 700 tech startups have experienced layoffs within the last year, “impacting at least 93,519 employees globally,” in a move that resulted in an “overwhelming amount of talent flocking to early-stage Web3 companies.” As Web3 looms, is Apple doomed? Of course not. Although it’s no longer the world’s most valuable company (Saudi Aramco overtook it in market capitalization in May), the iPhone maker is still a colossal presence in all of our daily lives — that is not going to change anytime soon. What it might need to do, however, is re-think its stance on how it’s going to work with the technologies of the future. As angel investor Daniel Mason pointed out on Twitter, a main takeaway from the updated App Store guidelines is Apple “demonstrating a desire to work with crypto apps (especially games) but on its terms,” which is an extremely Apple-like position. Today, Apple released new rules for crypto apps (especially web3 games) in the App Store. Apple's stance on NFTs, crypto, and payments will have a massive effect on the industry. A featuring critical points, my takeaways, and winners/losers based on initial reading: But, as long as it antagonizes major crypto and NFT exchanges like OpenSea and Magic Eden, payment ramps like Moonpay and “anyone trying to compete with them for either primary or secondary NFT purchases,” as it seems to be prepared to do, Apple may just be prolonging a fight that Web3 is destined to win. Daniele Servadei is the co-founder and CEO of Sellix, an e-commerce platform based in Italy. This article is for general information purposes and is not intended to be and should not be taken as legal or investment advice. The views, thoughts, and opinions expressed here are the author’s alone and do not necessarily reflect or represent the views and opinions of Cointelegraph.