Mi巴基斯坦

2023年7月17日

中国小米(1810.港元)将重点推动了印度从零售店销售多年的大规模投资电子商务,其印度总统说,该公司试图重振智能手机销量在落后韩国三星(005930. k)。小米计划扩大其存储网络超越目前的18000和越来越多的与手机厂商合作,提供其他的产品。图片来源:路透社。中国小米(1810.港元)将重点推动了印度从零售店销售多年的大规模投资电子商务,其印度总统说,该公司试图重振智能手机销量在落后韩国三星(005930. k)。电子商务销售在印度通过亚马逊Flipkart公司(AMZN.O)和沃尔玛(wmt)近年来激增,帮助小米和其他扩大在全球增长最快的市场之一,6亿年智能手机用户。虽然印度的智能手机销量的44%现在在线,实体部分保持更大的发挥和小米预计它将进一步增长。现在流行“我们在线下的市场地位大大低于在线,“小米的印度,Muralikrishnan B。,周五在接受采访时说。“离线,你有其他竞争对手一直执行相当好,有更大的市场份额。”Just 34 per cent of Xiaomi's India unit sales this year have come from retail stores, with the rest through websites that have long been its dominant sales generator, data from Hong Kong-based Counterpoint Research shows. Samsung, in contrast, gets 57 per cent of its sales from stores. Xiaomi plans to expand its store network beyond the current 18,000 and increasingly partner with phone vendors to offer other products, such as Xiaomi TVs or security cameras, where Muralikrishnan said competition is less intense. He said Xiaomi found some partner stores that put its bright orange branding outside shops were displaying rival brands more prominently inside, a marketing issue the company would address. Xiaomi's offline push comes months after it lost its leadership position to Samsung, which had a much bigger portfolio of premium phones now in vogue. The South Korean giant has a 20 per cent market share in India, while Xiaomi, which historically focussed on budget phones, has 16 per cent. "Offline remains a key platform as India embraces the premiumisation trend," said Counterpoint analyst Tarun Pathak. "Consumers spending more would like to have the look and feel of the premium product." Xiaomi plans to hire more store promoters - salespeople who lure, pitch and sell phones to prospective buyers inside outlets. It targets tripling the count to 12,000 promoters by the end of next year from early 2023 levels, Muralikrishnan said. Another significant India challenge for Xiaomi is a federal agency's $673 million freeze on its bank assets since last year. The agency alleges Xiaomi made illegal remittances to foreign entities in the name of royalties. The company denies wrongdoing. "We'll continue to be confident ... that ultimately our position will be heard and validated," Muralikrishnan said.