2023年4月14日

2023年4月14日,我们听说过如何挑战时尚销售已成为近几个月来,但是有一个强烈的迹象表明,一些消费者在选择生活危机的质量而不是数量。和品牌主张的建议在这个过程中是至关重要的。照片:Pexels数据显示英国品牌宣传公司提到我。看着500年品牌理解顾客的购买习惯,说高价物品“甚至超过了快速时尚”。说时尚行业销售额下降2%与2022年同期相比,2023年第一季度的平均订单量增长了8%,但由于偏爱高价位的标签。广告产生的500个品牌提及我看着2000万交易在2022年和2023年研究期间,看起来时尚品牌更高的价格点看到大6%订单同比增长而快时尚。时尚是third-best-performing零售业在今年的第一季度,只有金融服务和旅游/酒店看到更高的增长。此外,时尚有较高的重复率比其他任何部门与11%的消费者会在30天内第二次购买。同样有趣的是,提到我说“来自朋友和家人的推荐同比增加了16%,表明越来越多的建议如何影响购买”。提倡的是与朋友分享分担率的5.9%上升到7.3%。 That’s important because the data shows fashion advocates “bring in customers that spend more than non-advocates”. The best-performing sub-categories were fashion accessories and footwear with year-on-year growth of 70% and an increase in the number of orders (driven by referrals) of 260%. This was closely followed by the growth of menswear and then womenswear, both also with positive growth. Simon Dring, COO of Mention Me, said: “The fashion sector is rife with potential brand advocates. Friends are often complimenting one another on their outfits, naturally leading to sharing where items are from and referring the brand in question. Better yet, referred customers tend to spend more and return more often than those acquired through other channels. That presents a major opportunity for brands to grow a highly valuable customer base. “Our data shows consumers are opting for quality over quantity, reflecting a real shift in consumer sentiment. The cost-of-living crisis, combined with sustainability concerns around fast fashion, is driving consumers to buy fewer, higher-quality clothes that will last longer.” And Ben Henshall, Data Analyst at Mention Me, added: “We often see a peak in booking holidays in January and February, while the April tax deadline drives a peak in orders for financial services. It’s interesting to see fashion right up there in terms of order numbers at the start of the year.” Copyright © 2023 FashionNetwork.com All rights reserved. Tags :