2023年6月16日

(这是与Lazada赞助的文章。)如果你是一个狂热的网上购物者,数量很可能像“3.3”和“7.7”有重要意义。最近,6.6是支配我们的电子商务应用程序。随着电子商务行业的成熟,这些以前定期约会进化成为特殊的各种网上购物平台进行有利可图的flash销售。11.11,或单身的一天,可能是当前最流行的电子商务史上日期。也许是因为这些日期是吸引人的和容易在人们心中,但如果是这样,那618是怎么成为?对于那些没有意识到,618年,在每年6月18日,可以考虑在中国第二大购物节(也许世界)后11.11。然而,它仍然缺乏意识在马来西亚,所以在即将到来的618年庆典,Lazada任务我们分享节日的起源的故事。它有四个单身男人理解618年开始,我们必须从11.11开始,可以追溯到1993年。值得注意的是,有好几个不同版本的故事,而是一个被广泛接受的说法是,这个想法从四个单开始,南京大学的男学生。作为一个愤世嫉俗的应对传统couple-centric庆祝活动(如情人节),这两人想,为什么不一天的事件和活动以单身的名义? November 11 was chosen as the ideal date because its four 1’s (11.11) when written represented the four single men. Balloon drop on 12.12 at Resort World Genting / Image Credit: Lazada Malaysia Their idea became a hit, and the activities of the celebration soon spread through the university and into wider society. In later years, the popularity of social media further boosted the date’s relevance in contemporary Chinese culture. In 2009, Alibaba’s CEO Daniel Zhang decided to use the day as a 24-hour shopping holiday festival in China. This marked the very first 11.11 event, with just 27 merchants and a bunch of shopping discounts on its Tmall.com platform. Fast forward to 2014, and 11.11 went global to the tune of 27,000 participating merchants. And the rest, as they say, is history. Seeing the success of the first 11.11 event, a competitor platform, JD.com (founded on June 18) kicked off its own shopping festival in China too. And thus, the shopping festival would come to be known as 618. Becoming a date of its own The first 618 festival was launched in 2010 to the sound of success, and over the years, it became immensely popular throughout China across different retailers and platforms. It even went on to rival Black Friday sales volumes in the US. During 618, discounts and promotions in the form of vouchers and free shipping offers are a common sight. With the growing trend of livestream selling and shopping, platforms have also begun doing livestream giveaways. Track records of shopping festivals have shown that we just can’t get enough of a good deal. It’s why the major ecommerce platforms in China have sold billions of dollars’ worth of goods year after year during 618. Even with the economic uncertainty in the past few years, over US$97 billion worth of goods were sold during 618 in 2022. A day to maximise your spending So that Malaysians can enjoy the great deals of 618 too, Lazada Malaysia will be kicking off its 618 Global Shopping Day , this Sunday, June 18, 2023. Available only for 24 hours, the one-day affair will give Malaysians the opportunity to shop for deals from countries like China, Hong Kong, Korea, Japan, Indonesia, and Thailand, at low prices. There will also be Brand Mega Offers from international names such as Skechers Global, Grafen, Merythod, Laifen Official, Tjean Official, Life Space, and many more. Shoppers can enjoy: Platform vouchers offering extra 10% off Exclusive e-wallet vouchers, where users who pay with Touch ‘n Go eWallet get 10% off with a minimum spend of RM10 Free shipping vouchers with purchases of RM8 and above Image Credit: Lazada Malaysia RM10 off with purchase of RM100 and above RM15 off shipping with purchase of RM80 and above RM10 off for new users Malaysians who have products from Lazada’s Taobao Collection on their wishlist can also keep an eye out for free shipping from up to 60 stores, and 10% off selected sellers with a minimum spend starting from RM19. Did you know: Lazada’s Taobao Collection is where buyers can purchase items from Taobao directly within Lazada’s app. There will also be interactive shoppertainment activities to look out for, as Lazada will be hosting two livestream giveaway sessions on June 18, at 12.30PM-2PM and at 3PM-5PM. Shoppers who tune in can enjoy special price drops and discounts, as well as be able to win other prizes and vouchers. If the 618 festivals in China are any indication of the date’s future potential in Malaysia, local online shoppers definitely have more to look forward to. Stay up to date with Lazada’s upcoming flash sales here . Read more ecommerce content from us here .