2022年11月2日

领先的知识创作者一体化平台Kajabi宣布收购Vibely，以进一步授权创作者根据自己的条件建立、管理和变现他们的业务。Vibely是一个供创作者建立和领导充满活力的社区的平台，收购Vibely进一步扩展了Kajabi的承诺，即为创作者提供建立成功的知识型企业所需的一切。“创作者经济显然已经崩溃，因为绝大多数创作者无法从他们所创造的优秀内容中赚取维持生计的工资。当创作者依靠社交媒体、赞助协议或创作者基金的补贴时，他们几乎无法控制自己的观众，也几乎无法投入到如何将他们的业务变现上。”Kajabi的首席执行官阿哈德·汗说。“十多年来，Kajabi一直是市场标准，通过我们全面的创作者平台和商业模式，创作者可以完全控制自己的品牌建设，拥有自己的受众，并将他们的专业知识、内容和现在的社区货币化。我们的使命是成为每一个希望将知识转化为收入的创作者的公司，我们对Vibely的收购是我们向这一使命迈出的又一步。”Kajabi基于订阅的商业模式让创造者能够完全控制自己的盈利策略。从业绩指标来看，这对Kajabi和创造者本身都是巨大的成功，包括:Kajabi客户创造了超过41亿美元的收入。客户总营收(GMV)目前以每年17亿美元的速度运行，这是Kajabi历史上最高的。Kajabi的客户平均年收入超过3万美元。 This includes creators working full-time on their businesses and working on their businesses as a side hustle. As of Q3 2022, Kajabi creators who started on the platform this year have earned 20% more than those who started in 2021 or 2020. This accelerated growth shows that creators are earning more and faster on Kajabi. With the acquisition of Vibely, Kajabi is extending the capabilities for creators to build deeper and more powerful communities by building real relationships that transform members into customers and customers into advocates. Rather than relying on social media sites where engagement with followers is constrained by the limitations of the platform and algorithms built to keep users on the platform, not with a specific creator, Vibely provides a centralized place within a creator’s online business to excite audiences with their products and monetize their followers. Vibely, to be rebranded as Kajabi Communities, lets creators own the path to their content and grow their communities at scale. “We’re incredibly excited to join forces with Kajabi,” said Teri Yu, CEO and co-founder of Vibely. “While we were heads-down building the best possible community product, we repeatedly heard from customers of all shapes and sizes that Kajabi was the best platform to monetize on. Kajabi is already a leading force in reshaping the creator economy, helping creators earn over $4.1 billion in revenue. Now united as one team, we’ll empower creators to build communities and, in turn, establish sustainable businesses on their own terms.” PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions. Prev Post