2022年11月22日

加利福尼亚州雷德伍德城——Impossible Foods宣布，Noel Clarke为公司新的国际高级副总裁，负责领导Impossible的国际战略和销售团队，以建立增长并推动其非国内市场的需求。克拉克在联合利华工作了10多年后，于本月加入该公司。克拉克在食品、饮料和其他CPG公司拥有超过20年的品牌战略、销售、市场营销和总经理职位经验，对食品业务增长的每个阶段都有深刻的理解，从大型、知名的家喻户晓的品牌到年轻、快速增长的品牌。他曾在传统零售、忙碌和餐饮服务渠道担任领导职务，重点关注欧洲市场。Impossible Foods首席执行官彼得•麦吉尼斯表示:“诺埃尔是我们需要的需求战略家和经营者，为我们在海外的可持续增长奠定基础。”“我们将以一种深思熟虑和有条不紊的方式有意地增长。这意味着在我们制定战略计划以进一步扩张的同时，优化和最大化我们的优先市场。Noel知道如何为特定市场制定量身定制的需求战略，同时制定和执行深思熟虑的增长计划。”最近在联合利华，克拉克领导联合利华北欧所有类别的业务。在此之前，他领导联合利华在英国和爱尔兰的冰淇淋和饮料部门的销售和营销职能，在那里他推动了户外销售渠道的增长，并推动了包括Ben & Jerrys, Magnum等知名家庭品牌的增长。 Prior to Unilever, he served as head of marketing for carbonated drinks at Britvic UK, leading the growth of the Pepsi, 7Up and Tango brands across foodservice and various retail channels. “I have a steadfast belief that businesses can and should be a force for good,” said Noel Clarke, new SVP of International for Impossible Foods, “With Impossible, the product is of course incredibly compelling, but it was the mission and growth opportunity that really drove me to join the team. As a young, high-growth company that’s building a new category, Impossible has a thrilling opportunity to drive real change and impact – both for the commercial side of the business and the planet at-large.” Clarke’s arrival comes during a period of strategic growth across Impossible’s international business. In the past year, the company launched its first European market, the United Kingdom, and announced major collaborations with globally renowned brands like Domino’s Pizza in Australia and New Zealand, Tim Hortons in Canada, and Fat Brands in the United Arab Emirates, bringing dozens of Impossible™ menu items to new consumers in key markets. Impossible has seen strong growth in Australia and New Zealand, doubling the number of restaurants carrying its products within a year and launching three retail products (Impossible Beef, Impossible Chicken Nuggets, and Impossible Pork Made From Plants) in a six month period. As a result, the company has doubled its brand awareness in the region. About Impossible Foods Impossible Foods is on a mission to positively impact people and the planet by making delicious, nutritious meat from plants with a fraction of the environmental footprint of meat from animals. The privately-held food company was founded in 2011 to combat climate change by taking a scientific approach to making the world’s best meat — from plants. Every nugget, burger, and patty we sell uses less land and water and generates less greenhouse gas emissions compared to the animal version. We make plant-based chicken, beef, and pork products for every meal — breakfast, lunch and dinner — with a goal of replicating the flavors, textures, and cooking characteristics that meat eaters crave. Impossible Foods products are designed in California, produced in California and the Midwest, and are available in the United States, Australia, Canada, Hong Kong, Macau, New Zealand, Singapore, the United Arab Emirates, and the United Kingdom. For more information, please visit impossiblefoods.com and follow us on Instagram , Twitter and LinkedIn for updates.