ICX媒体

2022年1月9日,

分享重要的:ICX带来两个专有算法和专家数据团队支持突出的机构和发展的突出突触™产品套件。突出全球宣布完成收购数据科技公司ICX媒体。ICX包括专利技术和算法,利用专有数据科学与人工智能来丰富观众和市场数据从第一、第二和第三方来源。利用其专有数据技术,ICX创造了近1亿个独特的丰富资料™(计数)指导高性能激活策略通过媒体购买,数据驱动的故事,和品牌合作活动。“我们正在建立一套解决方案,不仅有助于CMOs和cco安全地管理他们的数据,而且还丰富了它,让它真正可行的增长,”说的创始人兼首席执行官布莱恩Specht从CES 2022。“这些专利技术和概要文件将加强我们的机构和专家服务交付的有效行动,品牌一直寻求从数据驱动的人工智能。“每个ICX丰富的档案™特点是人口统计学,心理,情绪,兴趣,网络行为、文化和其他CCPA-compliant数据标记。ICX通过持续动态浓缩功能的数据组织,提供了非常当前观众和市场概况,改善影响和增加回报营销和媒体消费。凸之间的“这是一个强大的组合战略,创造力,和客户体验服务与我们开发的IP提供data-enriched观众,“说ICX创始人兼董事长迈克尔•雅芳也增长股本公司的管理合伙人ABS Capital Partners。“ICX已经成功在编程和媒体渠道,但这与凸及其机构解锁新的重大增长的合作伙伴关系。“相关文章ICX及其专利IP将成为关键因素突出的突触™,设计一套专有的数据产品的日益复杂的各种数据源和点燃为客户更大的增长。 Salient will be investing in expanding the ICX IP into additional product applications, as well as into international markets. “ICX’s technology delivers on a major need for brands seeking a better way than traditional 3rd party cookie performance, which will only become more critical in the so-called ‘cookieless future’,” added Guy Cierzan, Salient’s Chief Strategy Officer. “By enriching zero- and first-party customer data sets with ICX’s technology, we can deliver the kind of enduring growth that no cookie-based audience targeting can provide.” ICX joins the Salient network, which includes recently acquired experience and innovation firm timecraft and earned creative agency Honeymoon, which was launched in November. Salient also has alliances with a network of specialty firms across the marketing services and technology spectrum. ICX customers include leading DSPs, media and entertainment companies and agencies. ICX founder and board chairman Michael Avon will become a Salient advisor and board member.