2023年7月7日

我们如何使用QR码高影响力房地产营销停止发送样子,样子营销抵押品。使用QR码让所有你提供更有意义的画布:曼连接在这些时期,双,你的技能,你的知识,你。曼加入我们8月8 - 10日在拉斯维加斯连接到精益转变和学习是最好的。得到你的机票现在最好的价格。许多房地产经纪人犹豫直接发送邮件或传单上门送货。他们认为,无论是正确或错误,这将被视为“垃圾邮件”,不会让它过去国内的户外垃圾桶。当然,许多垃圾邮件,充满了空洞的承诺和口号听起来就像其他代理。然而QR码,可以区分你的邮件或者施舍,让他们真正有影响力和增值。我们如何帮助我们代理使用QR码的一个挫折,许多经纪人感觉是技术堆栈他们提供代理未使用。DOORA,我们发现将科技与营销技术可以帮助代理商看到直接影响他们的业务。 At our brokerage, we use QR codes to help our agents (and their leads) embrace the technology that we provide. By linking the QR codes on postcards to local market data from our Homebot, RealScout and Altos subscriptions, agents can really show what’s going on with the local market by making market data readily available. In the case of RealScout’s Home Value Alert, for example, people are looking for a better understanding of their home’s value during these times of economic uncertainty. This creates a unique opportunity for our agents to provide data and context on the changing value of their homes. Most importantly, that one-time QR scan can get them into a funnel or engagement loop, keeping our agents top of mind every month when the lead checks out their home’s dashboard. This makes QR codes great for both sphere of influence marketing and geofarming. Really diving into the home’s value upfront is far more compelling as a value-add than offering a home valuation as a CTA (Call to Action). It also helps agents differentiate themselves as market experts and top-notch communicators, helping to enhance their UVP (unique value proposition). Here are even more options for your QR codes: Add QR codes to property signs, open house flyers and coming soon cards so that potential buyers and neighborhood residents can access virtual property tours and detailed property information. Use QR codes on marketing materials to direct prospects to a landing page where they can access a value-added downloadable in exchange for their contact information. This could be a buyer guide, seller guide, moving guide, newcomer’s guide, or local market report. Embed a QR code to link to a video presentation for a property or to your video commentary on the latest market statistics. Use a QR code to direct potential clients to connect with your business on social media platforms, your blog, podcast or video channel. Add a QR code to emails, business cards, mailers or flyers so that prospects can instantly add your contact information to their phone. Use a QR code on Coming Soon signage, mailers or handouts to direct potential attendees to an upcoming open house. Link a QR code to reviews and testimonials to establish credibility and trust with potential clients. Let your QR code direct users to a page on your website with information on local neighborhoods, schools, amenities, transportation and attractions. QR codes can link to helpful resources for buyers and sellers, including mortgage calculators, cleaning services, home stagers, contractors and other service providers. You only have a moment to catch the attention of your potential buyer or seller as they walk past the recycle bin on their way back from the mailbox. Instead of loading down your mailer or handout with a crowded jumble of information, hit them with your UVP, CTA and a QR code where they can learn much, much more. Janet Pozos serves as creative director at DOORA Properties . Connect with her on Instagram or LinkedIn . Show CommentsHide Comments