2023年4月24日

liverstream购物启动赢得LVMH创新奖2021分享你想念在离线商店购物体验品牌的氛围;或检查衣服细节通过翻阅架架;或商店助理谈论最新的集合,让他们惊讶的是你吗?远程的压力下提供个性化的购物体验,路易威登创新奖2021年金球奖得主来缩短你和品牌之间的距离。审查结束后850 +创业公司应用来自世界各地,伯纳德•阿尔诺LVMH董事长兼首席执行官托尼Belloni, LVMH集团董事总经理和选拔委员会的成员终于做出他们的决定。Bambuser也就不足为奇了,一个创业公司,专门从事直播购物事件,是2021年加冕总冠军的路易威登创新奖。这是一个不可避免的选择对于企业集团,中国一直通过出售通过网上转播画面取得巨大的成功。路易威登创新奖2021年金球奖得主细节Bamboser提供品牌主机实时在线购物会话的能力与有影响力的人或销售代表,这样他们就可以之间的桥梁在线和离线购物。而不是托管自己的单独的显示,这些品牌主机直接在他们的网站上,给他们机会的整体外观和感觉,以及管理交互,数据和付款。启动已经与顶级品牌包括迪奥,Ted Baker Farfetch,框架,汤米•希尔费格,LuisaViaRoma。 Bambuser will receive six months of “personalised support” as part of LVMH’s accelerator programme, ‘La Maison des Start-ups,’ based at the Station F startup campus in Paris. Commenting on the win, Sophie Abrahamsson, chief commercial officer at Bambuser, said in a statement: “At Bambuser we are on a mission to change retail. We are so proud to contribute to do this with the LVMH Group. Any startup needs more than just a mission to succeed: a dedicated and highly skilled team that doesn’t take no for an answer, and that one important customer who believes in you and wants to trail-blaze with you, and that is what LVMH is to us.” As well as being overall winners, Bambuser also won the Omnichannel and Retail Experience award. LVMH Innovation Award 2021 is the first time six startups have been recognized, instead of three in previous years. In addition to the overall winner, awards were given in six different categories under the theme ‘The Future of Customer Experience is Here’: Data and Artificial Intelligence, Employee Experience, Media and Brand Awareness, Omnichannel and Retail Experience, Operations and Manufacturing Excellence, and Sustainability. In a statement, LVMH said each startup “stands out from the competition” in their respective categories, and all “are at the forefront of innovation in their particular fields, with products and services that are helping to shape the future of customer experience.” Here is a list of the category winners: Data & Artificial Intelligence: DATA&DATA A French startup founded in 2012 by Zouheir Guedri, Data&Data analyzes large volumes of transactions carried out on international marketplaces to help luxury companies fine-tune their marketing strategies. Data&Data was one of the startups that participated in the fourth season of LVMH’s La Maison des Startups accelerator program at Station F. Employee Experience: EACH ONE Created in 2015 by Fanny Prigent, Maxime Baudet and Théo Scubla, Each One aims to enhance the visibility of refugees and migrants with work permits, by putting them in touch with multinational companies. Media & Brand Awareness: AGLET Aglet is a game publisher and developer founded by Ryan Mullins in 2019 and based in England. Inspired by Pokémon Go, the Aglet game enables sneaker fans to earn in-game currency, compete with other players and collect limited-edition virtual sneakers designed by some of the world’s leading brands. Omnichannel & Retail Experience: BAMBUSER Specialized in Live Stream Shopping, Bambuser helps brands host live shopping sessions online, with influencers or sales associates. These shows are hosted natively on the brands’ websites, enabling them to own the look and feel of the experience and manage conversations, data and check-out. Operations & Manufacturing Excellence: HIPLI Launched in 2020 by Anne-Sophie Raoult and Léa Got, Hipli designs and produces reusable packaging. After receiving a delivery, consumers can easily post the packaging back to Hipli’s sorting centers using the prepaid label. Just one year after its creation, Hipli already operates in nine countries across Europe. Sustainability: GALY Galy is a US-headquartered startup founded by Luciano Bueno and Paula Elbl. To address the issue of excess water and pesticide use in cotton production, Galy offers apparel brands cotton grown from cells in bioreactors.