2022年10月17日

前Gousto产品经理阿克塞尔•汤姆森对开发优秀软件的难度感到失望后，创办了这家公司Share:一家旨在帮助人们让产品更有用的初创公司筹集了260万英镑的种子基金。Ribbon由前Gousto产品经理阿克塞尔·汤姆森(Axel Thomson)于2020年创立，当时他对构建优秀有用的软件的难度感到失望。“我亲身经历了确保新功能和产品变化满足用户需求的复杂性……与客户进行用户访谈和产品测试需要花费数天时间，”这位首席执行官说。“由于我们不能轻易地验证客户对我们交付的每一个产品变更的需求，我们开始把我们的产品决策看作是‘赌注’。不幸的是，每次我们发布新功能、设计或产品时，我们都没有时间或工具来收集所需的数据，以做出明智的产品决策。“不出所料，我们的许多赌注都未能改善客户的体验。”通过与其他产品经理、设计师和用户研究人员的交谈，汤姆森清楚地认识到，这些是“困扰几乎每个产品团队”的共同痛点。他解释说:“大多数团队都经历过产品发布失败，在从未为客户带来任何价值的产品和功能上浪费了无数的开发时间。”“必须有一种更简单的方法，让用户参与设计和开发过程，同时又不影响产品发布的速度，从而打造出色的用户体验。”Ribbon的构建是为了让研究人员更容易快速地从真实用户那里获得有价值的和上下文相关的见解。 Customers can mix moderated video interviews with in-product survey studies, for example, allowing researchers to target customers with interaction-based surveys across their product journeys in just a few clicks. It has also launched a survey library of 20+ templates that customers can use to build surveys more quickly. Octopus Ventures led the round with participation from earlier backers MMC Ventures and Concept Ventures. Angel investors also joining the seed include Matt Robinson (founder of GoCardless and Nested), Keith Grose (Head of UK at Plaid), Ross Sheil (SVP Global Revenue at Infogrid) and Felix Leuschner (Group Business Development Director at Cazoo). “The Ribbon team is now eight people strong, and we’re proud to work with leading global research teams, including those at Dyson, Gousto and Butternut Box,” said Thomson. “With our seed funding, we’re now growing the team further and continuing to improve our user research platform to make it easier than ever to build useful products.”