2016年4月21日

提供洞察移动时刻驱动店内收入。Go2mobi,基于当下移动广告平台,今天宣布它集成了放置Inc .公司专注于将广告曝光存储访问。伙伴关系反映了Go2mobi承诺之间的鸿沟方面的在线广告支出和线下消费行为通过理解移动驱动不仅订婚,也时刻定居和收入。为了更好地理解和利用消费者的购买路径,Go2mobi杠杆的快速增长的概念“移动时刻”和一个叫MomentMatch的专有技术,实时分割DMP,聚集了数万亿mobile-originated组件,第一手的数据点,中将成超过450毫米的60天的新鲜、多维消费者的角色。Go2mobi的伙伴关系,以MomentMatch™报告了一步,允许他们属性店内访问量和收入,直接向移动时刻传递,把真实的接触。MomentMatch™使用方,mobile-originated位置数据与化身设备id来打破消费者的移动生活映射到五个核心消费者具体的地点:家里,工作,上下班,和,和旅行。等可变因素,然后通过分层POI附近,当地时间,数字环境,天气和地方事件,Go2mobi能够目标每一刻就其本身而言,动态服务定制的创意反映时刻为了驱动增加接触。汤姆•迪早尼尔说道Go2mobi创始人和主席(见左上)评论说:“我们看到MomentMatch™的逻辑进化我们的移动广告平台,基于颗粒的理解数据可以提供有意义的性能提升。通过分类和绑定到特定的设备id配置文件中将实时的时刻,我们能够处理消费者行为在一个非常细粒度的、个性化的水平。”他补充道“的归因,并将收入帮助我们之间的桥梁在线参与和真实的购买行为来帮助我们的客户真正拥有自己的最有意义的移动的时刻。”的创始人兼首席执行官David垫片放置状态,“Go2mobi独特的时刻方法结合放置归因提供闭环解决真正衡量ROI和离线。 Go2mobi’s understanding of the moments that drive engagement, are now quantified with Placed Attribution, enabling advertisers to understand the mobile moments that matter when driving consumers into the store and purchasing.” Desaulniers comments “Our integration with Placed goes well beyond traditional online metrics and allows our clients to truly see the advertising efforts that move the needle for their brands.” Subscribe to the free Adotas.com Newsletter ADOTAS, founded in 2003, is a premier news publication focused on the Internet advertising and media industry. ADOTAS features a twice-daily email newsletter and web site and is proud to reach well over 100,000 advertising professionals monthly. ADOTAS was acquired by New York Publishing Group Inc. in May 2007. Our emphasis is on providing the best news and information on media buying, planning, selling, technology and activities of the digital media business to the interactive advertising community. We are proud to have over 100 contributing writers, including the foremost experts in the field. ADOTAS has built on a tradition of excellence to become the most trusted source of information among leaders in the online marketplace. Professionals read, comment and learn from our publication each day.