Vibenomics

2023年7月19日

有针对性的部署砂矿的位置分析提供更丰富的信息。人工智能和Vibenomics集中资源提高店内零售的媒体。位置分析和营销情报平台砂矿。人工智能和店内数字广告提供商Vibenomics正联合起来,更好地衡量店内零售媒体的影响。公司开始了一个新的伙伴关系零售媒体变得更常见的杂货商所使用的工具和论文认定。通过合作,Vibenomics将利用砂矿。艾未未的店内探视音频和数据创建相关和准确的解决方案展示广告在实体店。“砂矿。艾未未的先进的位置分析和人流量的见解是有价值的媒体除了我们的零售解决方案,我们现在为我们的客户提供更全面的理解消费者行为和偏好,”保罗·布伦纳说,高级零售Vibenomics媒体和合作关系,情绪媒体有限公司“Vibenomics店内音频的组合和显示的解决方案与砂矿的见解和分析将授权零售商和品牌做出明智的,有效的广告决策,产生更好的效果。” Dan Hight, VP of channel partnerships at Placer.ai, said that pooling resources will ultimately help all stakeholders achieve their goals, from shoppers to grocers to suppliers. “The increasing emphasis on retail media within the physical retail landscape underscores the significant potential it offers to those marketing or selling products in-store,” Hight said. “By combining accurate and dependable measurement and analytics capabilities with leading solution providers like Vibenomics, agencies and brands can enhance their ability to better target, measure and demonstrate the impact and value of in-store media within their comprehensive retail media strategies.” At the recent GroceryTech event in Cincinnati, presented by Progressive Grocer and sister publication RIS News , Placer.ai’s head of analytical research R.J. Hottovy noted that retail media networks are among the grocery industry’s key advances this year. “A lot of people are seeing the opportunity with retail media, like digital display ads. But it’s one thing to say you want to get into real media and it’s another thing to implement and apply it,” he noted. “As a result, you want to be able to be out there with your potential advertising partners and say, ‘Here is how we can tailor the program to get people interested in your brand?’ or whatever it might be.”