2023年1月11日,

韩国启动Elinha,促进K-Beauty品牌通过其平台FREECO在日本,引起了一系列的投资23亿韩元(合180万美元)。投资是由现有的投资者,风险资本TBT伙伴(TBT),爱茉莉太平洋和其他参与新投资者。累计投资33亿韩元(合260万美元)。K-beauty平台FREECO于2020年在日本推出。Elinha一直在推动韩国化妆品Freeco日本消费者通过各种服务平台,包括信息70000多名韩国化妆品的成分,谈论了许多与美丽相关人气排名和问答社区。应用下载的累积数量是250000,它接受一个有利的反应,日本韩国的化妆品类别中排名第一的苹果应用程序商店。日本是世界上三个最大的化妆品市场之一。据韩国国际贸易协会(北区)统计,今年上半年,韩国成为了头号进口国日本的化妆品。由于击败法国(2),叫做美强国,日本韩国化妆品的兴趣正在增长。去年,韩国化妆品向日本出口首次超过1万亿韩元。 However, over the past ten years, the Japanese market’s structure of cosmetics distribution channels has mostly stayed the same, with online sales accounting for only 13%. Through its platform, Elinha aims to solve chronic distribution problems in Japan, providing information on Korean cosmetics, and to operate various services such as experiences, share reviews, and special sales. From January this year, Elinha will rebrand the Freeco platform as ‘Checco’ and further strengthen its services. Checco is a brand name that has the dual meaning of ‘the best’ in Korea and checking the ingredients of cosmetics. The platform’s popularity ranking information of Korean and Japanese cosmetics comparing prices on various channels such as Amazon, Q10, Rakuten, etc., provides a system that allows users to purchase cosmetics quickly and at a reasonable price. Elinha has been concentrating on developing services by recruiting talented people, such as developers from Kakao and marketers from global cosmetics companies. The company also unveiled an artificial intelligence (AI) skin diagnosis service to solve the skin problems of Japanese consumers. It diagnoses skin with AI provided by the company and recommends cosmetics optimized for each skin condition based on data on all 150,000 cosmetics ingredients. Han Seo-yoon, team leader at TBT who led the investment, said, “The Japanese cosmetics market is considered one of the world’s three largest markets, but there is no beauty service based on cosmetic ingredients like Korea’s ‘Hwahae’ platform. In this respect, Elinha’s AI service that recommends cosmetics with ingredients suitable for individual conditions through skin diagnosis will stimulate the purchasing power of Japanese consumers.” CEO Jung Jae-woo of Elina said, “Based on this investment attraction, we will solve the inconvenience existing Japanese consumers experienced when purchasing Korean cosmetics through the advancement of the Checco platform. We will establish as a representative beauty platform that goes beyond K-beauty that connects people.” Also Read,