2022年12月6日

新闻分享这篇文章分享这篇文章提供的伦敦和坦帕市,佛罗里达州。2022年12月6日——TikTok是最有效的付费为电子商务品牌营销渠道与积极的增长目标,根据一个独立研究由Fospha。Fospha营销测量平台,总部设在伦敦和坦帕,佛罗里达,进行了测量研究,广告渠道,电子商务平台和目标是最有效的品牌。主要结论包括:TikTok高增长的品牌是最有效的平台,提供最强的广告支出回报(roa)通道的性能包括在研究品牌优先顾客盈利能力。Pinterest整个顶部罗阿斯表演者,站尤其是家具空间。尽管艰难的一年,和减少花费,元的表现依然强劲,任何品牌的一大作用希望大规模宣传。总体广告支出下降,然而投资TikTok和谷歌的表现麦克斯正在快速上升。Fospha揭开这些发现能够由于他们的归因模式,利用数据科学独立价值的贡献每个数字频道在推动收入。与大多数营销人员使用的模型不同的是,Fospha并不只看人们点击广告的影响,而且还包含了人们观看广告社交媒体源。这种方法意味着他们可以直接比较结果之间的渠道有不同的行为,如Instagram与谷歌的广告支付购物。 It has been a difficult 24 months for digital ad measurement. Apple's iOS 14.5 update in 2021 blocked much of the mobile tracking that social platforms used to report on their ads' performance. Since the effects of that update in summer 2021, Meta's share price has tumbled 67%, with big losses felt at Snapchat, Twitter and Pinterest too. Fospha's Head of Growth, Jamie Bolton, said "Tracking hundreds of millions of dollars in ad spend on Fospha opens up huge possibilities for analysis. I'm really happy the data shows that performance is still strong on many of these platforms despite their reporting challenges. In previous recessions we've seen brands who maintain spend on marketing dip the least and recover fastest, but it's hard to justify when the data doesn't support that. Hopefully this report means brands can keep spending with confidence." Fospha are the marketing measurement platform for eCommerce. To find out more, or apply for a free trial, visit www.fospha.com . For press enquires please contact [email protected] . SOURCE Fospha