福马品牌

2023年6月16日

在数字的美丽景观通常定义为短暂的运动和传递的趋势,“准备好与我视频,通常缩写为“GRWM”——发现独特的长寿。削减视频风格开创了美影响力包括米歇尔表象,她希尔和杰基Aina在2010年代早期在YouTube上,提供观众一个健谈和长期替代简单的化妆教程,占据了空间。“准备好跟我不是一个词我听,直到我已经在YouTube上好几年了,真的,我只是跟一个摄像头和做化妆,”她希尔说,前MAC化妆品化妆师,YouTube的名声在2012年由于她温暖的人格和celebrity-inspired妆教程,现在指挥一个同名化妆线形式下的品牌。相关画廊由希尔的最早的病毒上传是一个金Kardashian-inspired化妆教程,,四年后,希尔与卡戴珊联合GRWM应当促进(现已倒闭)KKW美容产品系列在2017年。”“准备好与我”让观众知道这是寒意,真正的生活方式的视频,而不是教学视频;的目的是觉得你准备和一个朋友,”Hill说。视频风格的即兴,本党人士觉得TikTok提供本身很容易,一个平台更有利于这种公开的抛光和有抱负的内容在Instagram,在较小程度上,YouTube。和短视频的崛起只有扩大GRWM的参数——事实上,大量报道,美国谷歌搜索“GRWM”刚刚过去的2月达到顶峰,达到每月149300搜索和同比增长了185.1%。阿历克斯·厄尔等BeautyTok遭受沉重打击,莫奈麦克和梅雷迪思克斯伯里那些趋势推向新的高度。“我的方法来创建内容无疑改变了多年来,我和与我的观众,分享我的生活越牵引我的视频,”22岁的厄尔说,最近毕业于迈阿密大学,去年升至“它”女孩地位,吸引来自世界各地的观众,一部分要归功于他在镜头中的漏洞。 “When I start filming a [GRWM] video, I know the concept of what I’m going to be talking about; aside from that, each and every talking point is just what naturally comes to mind,” said Earle, echoing Hill’s sentiment about speaking to her community, rather than at them. Beyond the run-of-the-mill “GRWM for class/work/to go out” videos, TikTok creators of all following sizes are routinely uploading increasingly personal iterations. “GRWM — Nan’s Funeral,” reads one thumbnail of a recent viral upload by TikTok user @mollypashbymua; others by different creators depict getting ready to break up with a significant other; getting ready while detailing a recent medical diagnosis, discussing heartbreak, and other personal topics. “So many people have grown up with this being the norm — talking into a camera and sharing your feelings and your day; it has become very normal,” said Alyssa Mancao, a therapist who operates a Santa Monica-based practice and specializes in anxiety, depression and relationships. “There’s less of a stigma now around disclosing what you’re going through; if it feels like someone is sharing something deep, vulnerable — maybe even oversharing — it’s probably because they’re looking for people who can relate to their story,” Mancao said. Of course, shock factor plays a role in boosting visibility, which Mancao pointed out may prompt users to exaggerate or divulge certain details. Despite this, the GRWM has only grown in cultural relevance, catapulting some creators to seeming overnight popularity and offering a sense of community to Gen Z consumers, who comprise the loneliest generation and are increasingly seeking connection and community wherever they can find it — even if it’s through a screen. Tags