Fiberty

2023年5月11日,

(图5)竞争,第1部分。图片致谢:Fibery。(图6)竞争,第2部分。图片致谢:Fibery。幻灯片的竞争往往是马后炮,因为创业公司低估了他们的竞争对手,或者因为他们声称他们没有。Fibery在两方面做了很好的工作。幻灯片5,公司打破了现有的球员在这个空间中一个非常优雅的方式,显示有一个值得追求的大市场。它甚至能够识别一些竞争对手的长处,这始终是一个不错的联系——尤其是如果解决方案做了一些稍微不同的或能够提供一组额外的功能或一种解决问题的方法,它更广泛的或不同的客户群。投资者可能会感兴趣这个空间就知道Jira, Trello,体式和Zendesk;Fibery精明的定位本身相反几数十亿美元的公司。 Smooth. On Slide 6, there’s a slightly deeper dive into the other no-code tools Fibery considers to be competitors. Again, the company is choosing to praise its competitors for their strengths (“Best Tables” for Airtable, and “Best Wiki” for Notion). This helps give a deeper understanding of what the company perceives is its positioning in the market. Great business model clarity. [Slide 11] Business model. Image Credits: Fibery. I love a good, clear business model, and Fibery’s is a pretty decent example here; it shows the high-level pricing model (multi-account SaaS), the target market, and how it is pricing itself. It shows an expected LTV that’s pretty conservative (the $7,000 LTV using these numbers assumes an average account size of 20 or so). Inbound marketing and customer success are both great when the customers are coming to you, and “partners network” is a little fuzzy. But it’s missing the customer acquisition cost. I’ll say a bit more about this below when I talk about things that could be improved but overall it’s a solid slide. Metrics! [Slide 12] Show me that traction. Image Credits: Fibery. A good traction slide forgives all sins, and this is a great snapshot of where the business is right now. The fact that the logo churn (i.e. churn of number of customers) is higher than the revenue churn indicates that the company is able to retain its higher-value customers. That’s good. The rest of the stats look good, too, for a company at this stage. Clear, simple, concise. Still, I wish Fibery had shown some of these metrics as graphs. Having $350,000 annual recurring revenue is impressive, but if it had been stagnant for the past six months, that’d ring some warning bells. Investors don’t invest in snapshots, but in trends, so you may as well show them. The other quirk is that the numbers are inconsistent. On Slide 11, it says that the expected average account size is 20-30, but on this snapshot slide, it shows that Fibery currently has 15 paid users per account. Not saying anything about how it expects to grow that number makes me suspicious. Bonus win: Great ask slide [Slide 15] Yessssss. Image Credits: Fibery. The slide is labeled “plans,” but this is what I usually refer to as the “ask” slide. Lots of founders get this wrong , so it’s a delight to see it done so well. Fibery doesn’t explain what a “strong marketing” team is, and “setup and improve channels” doesn’t mean much. Having clear MRR and ARR goals for EOY 2023 and 2024 is great, and having a clear launch target for a new version of the platform is even better.