2023年5月18日

2023年5月18日10:20 Enero区组织的BMF任命塔拉McKenty新创建的双重角色的首席创新官和执行创意总监,在一套内部晋升。有16年经验在创意产业,从谷歌McKenty加入机构,她创造性在亚太地区已经过去九年了。她在谷歌负责驾驶品牌爱和信任的品牌,与其他全球品牌合作,以创新的方式使用谷歌的产品和平台。McKenty也花时间在澳大利亚Saatchi & Saatchi TBWA。之前,她从BMF开始,7月McKenty说:“我宝贵的时间和学到了很多在科技工作,但是我错过了机构生活和我们的行业吸引的人。我兴奋地回来,感觉像一个同学会,我等不及要开始下一章我的事业和我的新的BMF家庭!“广告她将一起工作co-ECD大卫·弗雷泽曾被提升到2014年首次加入BMF作用后,领导阿尔迪澳大利亚和塔斯马尼亚旅游分别占过去九和四年。他创造性的合作伙伴,凡德尔莫维Dantie弗雷泽已经帮助阿尔迪赢得超过200奖创造力和有效性,与正在进行的“关键”贡献的成功品牌好不同的平台。McKenty和弗雷泽都将密切配合BMF首席创意官Alex Derwin领导机构的创意部门和创造性的输出。亚历克斯·Derwin首席创意官,BMF,补充道:“塔拉取得了令人羡慕的数量的令人难以置信的工作在她的时间在谷歌,和她以前的机构。 The skillsets she brings, her knowledge of tech and culture, her entrepreneurial spirit, and her boundless creative energy makes her the perfect person to take BMFs output to the next level. “Dave has been leading our two most creatively awarded accounts, he knows the agency inside out, and leads with compassion and intelligence. With Casey and Rees also taking a big, well-deserved step up, we’re well set up for the future.” Stephen McArdle, CEO at BMF, said: “Tara is a truly rare talent. As one of the first brilliant creative minds to be lured into the world of big tech, she’s got enviable experience in both creatively led innovation and tech enabled CX. When you couple everything Tara’s learned at Google over the past 10-years with a creative agency that has momentum, belief, and ambition, great things are bound to happen. “We’re also incredibly fortunate to have more than our fair share of world-class talent already in the BMF building. With Tara’s arrival, we’ve taken the opportunity to recognise and elevate some of that outstanding talent and set ourselves up for our next phase of creative exploration and growth.”