2021年7月21日

数字广告市场的主要参与者是谷歌广告、Facebook、阿里巴巴、亚马逊、百度、腾讯、微软,Verizon,推特和新浪。全球数字市场预计将从1555.3亿年的2020美元增长到1797.7亿年的2021美元,复合年增长率(CAGR)的15.6%。增长主要是由于公司重新安排他们的操作和恢复从COVID-19影响,早些时候曾导致了严格的控制措施包括社会距离、远程工作,商业活动的关闭导致运营挑战。市场预计在2025年达到2813.2亿美元的CAGR为11.8%。数字广告市场的销售广告服务的实体(组织、唯一的交易员和伙伴关系),计划,开发、创建和管理在数字媒体广告和促销活动。只有商品和服务实体之间的交易或出售给终端消费者。2019年5月,LinkedIn以3亿美元的价格收购了吊桥加强市场营销和广告产品。吊桥是一家总部设在美国,并使用人工智能技术对理解其客户使用机器学习。LinkedIn现在将使用这种技术为客户达到和理解目标受众。LinkedIn,总部在美国,是一个社交网站,专注于专业网络和职业发展。 The digital advertising market covered in this report is segmented by platform into mobile ad (in-app and mobile web); desktop ad; digital TV; others. It is also segmented by ad format into digital display ad (programmatic and non-programmatic transactions); internet paid search; social media; online video; others and by industrial vertical into media and entertainment; consumer goods & retail industry; banking, financial service & insurance; telecommunication & IT sector; travel industry; healthcare sector; manufacturing & supply chain; transportation and logistics; energy, power, and utilities; others. Technological advancements such as AR (Augmented Reality) are a major trend gaining popularity in the global digital advertising market. These days, advertisers have adopted augmented reality in their advertising strategies to enhance the user experience. The internet user base expansion along with self-service platforms is driving the global digital advertising market. Internet is extensively used for e-commerce, e-learning, social connectivity, media, communication, and file transfers. In addition to this, the growing popularity of self-service advertising platforms is also being the main contributor to the digital advertising market. Self-service advertising platforms are providing advertisers more convenience in the placement of their advertisements. The ease of being able to set up and administer their campaigns without the inconvenience of dealing with human intermediaries draws advertisers' attention towards digital marketing. Therefore, an increase in the internet user base along with self-service platforms is driving the market. The growing use of ad blockers is expected to hinder the global digital advertising market. Most internet users do not prefer ads as they are not interested in the ad content and block these ads. According to the Global Ad Blocking Behavior report 2019 by Social Media Today LLC, among all internet users, around 30% now use ad blockers to cut down the interruptive and deceptive promotions that are seen online. This is becoming a constraint to the advertisers in reaching their audience and promoting their business. Therefore, the rise in the use of ad blockers is expected to limit the market growth. Key Topics Covered: