2022年11月12日

收购支持功能电视观众参与和更深层次的媒体见解Samba电视,电视技术的领先供应商,omniscreen广告和分析在全球范围内,宣布已收购Disruptel,开拓创业的人工智能(AI)和机器学习(ML)专注于创新的未来人工智能和连接电视体验。收购支持Samba AI™,一套先进的人工智能和ML技术开启新功能连接电视市场。整合Disruptel的能力在Samba电视现有的Samba AI技术基础设施有助于使下一代的前沿内容识别技术和非侵入性的广告单元的发展。收购还将帮助推动扩大功能电视制造商和出版商,而为消费者创造更身临其境的和引人入胜的视觉体验与屏幕上的内容信息和建议。“人工智能和机器学习是改变我们生活的几乎每一个方面,今天我们兴奋其日益增长的相关性在电视,“Samba Ashwin Navin电视联合创始人兼首席执行官说。“揭幕Samba AI在CES上之后,我们一直在Samba AI进行至关重要的投资支持连接电视生态系统的方方面面。从同一家公司介绍内容识别算法在连接电视,我们兴奋地分享AI将如何解锁更多的内容我们爱迷人的观看体验。Samba电视继续引领市场提供电视的技术创新塑造未来大数据和机器学习。巧妙解构“Disruptel机器学习技术的屏幕内容实时识别,品牌和产品出现。这ML-powered视频分析不仅仅是程序或广告出现在电视上,并且可以了解植入式广告,商标,和综合广告将提供广告主更深的洞察他们的投资的价值在每一个内容平台最大的屏幕上观看。 “AI is the future of TV, and Samba TV shares our vision for what that will look like,” said Disruptel CEO Alex Quinn. “With more TV data, in more countries, and from more TV brands than any other company in the world, Samba AI is the perfect home for our machine learning expertise so that we can be in a position to lead the industry in AI.” Samba TV will integrate Disruptel’s technology into Samba AI, enabling a more immersive viewing experience for linear and streaming audiences. Samba AI is a turnkey solution that allows television manufacturers to offer a “smart pause” functionality that displays supplemental information about on-screen actors and actresses, as well as non-intrusive pause ad units that are embedded within the additional information. Samba TV plans to unveil new Samba AI-driven experiences for TV manufacturers in January at CES. Later in 2023, the company expects to deploy Samba AI technology to support advanced content recommendations, in-stream brand experiences, and new innovative interactive features. Navin continued, “This acquisition brings us closer to the living room viewing experience we have all been dreaming about, where consumers are empowered to go deeper into the content they are viewing, advertisers will gain greater insights into the value of their sponsorships and TV manufacturers will capture new opportunities to differentiate their incredible products.”